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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Determinants of private label purchase in food category : role of product, consumer and store factors
Jayakrishnan, S.; Chikhalkar, Rekha D.; Chaudhuri, Ranjan - In: International journal of management concepts and … 9 (2015/2016) 2, pp. 93-119
Persistent link: https://www.econbiz.de/10011725371
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Antecedents of consumer-based store brand equity : conceptual model
Łukasik, Przemysław; Schivinski, Bruno - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
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Store brands' purchase intention : examining the role of perceived quality
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: European research on management and business economics 23 (2017) 2, pp. 90-95
Persistent link: https://www.econbiz.de/10011893387
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Effect of consumers' personality on store brand choice in grocery stores : insights from France and Germany
Winter, Sophie T.; Grebitus, Carola - In: Journal of international food & agribusiness marketing 31 (2019) 4, pp. 400-416
Persistent link: https://www.econbiz.de/10012181003
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Consumer evaluations of store brands : effects of product-perceived risks
Aldousari, Abdullah A.; Farzana Yasmin; Mohd Shukri Ab Yajid - In: Journal of transnational management : the official … 22 (2017) 2, pp. 71-90
Persistent link: https://www.econbiz.de/10011736148
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Brand price differentials in retail distribution : product quality and service quality
Mañez Castillejo, Juan A.; Moner Colonques, Rafael; … - In: Applied economics 48 (2016) 58/60, pp. 5749-5760
Persistent link: https://www.econbiz.de/10011772192
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How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Ribamar Siqueira, Jose <Jr.> - In: International marketing review 34 (2017) 4, pp. 536-558
Persistent link: https://www.econbiz.de/10011760569
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Marketing mix effects on private labels brand equity
Abril Barrie, Carmen; Rodriguez-Cánovas, Belén - In: European journal of management and business economics : … 25 (2016) 3, pp. 168-175
The present study explores some marketing mix effects on private labels brand equity creation. The research aims to …. The results indicate that the most efficient marketing mix tools for private label brand equity creation are private … importance of the store as a key driver for the private labels brand equity creation. As opposed to manufacturer brands we find …
Persistent link: https://www.econbiz.de/10011822043