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Designing satisfying service encounters : website versus store touchpoints
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10012819742
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of retailing 98 (2022) 2, pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
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Special issue: service excellence
Bolton, Ruth N. (contributor) - 2007
Persistent link: https://www.econbiz.de/10003438184
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Opportunities for innovation in the delivery of interactive retail services
Berry, Leonard L.; Bolton, Ruth N.; Bridges, Cheryl H.; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 155-167
Persistent link: https://www.econbiz.de/10003987342