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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Brand management
17,666
Markenführung
17,252
Marketingmanagement
17,084
Marketing management
16,495
Theorie
12,424
Theory
12,246
Relationship marketing
11,226
Brand image
11,164
Beziehungsmarketing
11,137
Markenimage
11,050
Markenartikel
9,240
Brand
8,200
Werbewirkung
7,991
Advertising effects
7,765
Deutschland
7,285
USA
7,192
Online-Marketing
7,023
Internet marketing
6,954
United States
6,863
Germany
6,662
Social Web
6,294
Social web
6,288
Marketing
6,230
Customer satisfaction
6,126
Kundenzufriedenheit
5,931
Online-Handel
5,785
Online retailing
5,774
Werbung
5,574
Advertising
5,541
Retail trade
4,789
Service quality
4,620
Dienstleistungsqualität
4,557
Electronic Commerce
4,176
E-commerce
4,007
Experiment
3,616
Verbraucherverhalten
3,603
Emotion
3,538
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Online availability
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Undetermined
2,104
Free
793
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Article
3,588
Book / Working Paper
1,249
Journal
16
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Article in journal
3,320
Aufsatz in Zeitschrift
3,320
Aufsatz im Buch
266
Book section
266
Graue Literatur
251
Non-commercial literature
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Hochschulschrift
189
Working Paper
166
Arbeitspapier
159
Thesis
146
Collection of articles of several authors
61
Sammelwerk
61
Conference paper
56
Konferenzbeitrag
56
Bibliografie enthalten
44
Bibliography included
44
Aufsatzsammlung
39
Case study
21
Fallstudie
21
Konferenzschrift
18
Collection of articles written by one author
14
Dissertation u.a. Prüfungsschriften
14
Sammlung
14
Conference proceedings
9
Lehrbuch
8
Market information
7
Marktinformation
7
Textbook
7
Amtsdruckschrift
6
Government document
6
Statistik
6
Reprint
5
Statistics
5
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Systematic review
3
Übersichtsarbeit
3
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2
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English
4,485
German
325
Undetermined
15
French
7
Polish
7
Italian
5
Norwegian
3
Spanish
3
Swedish
3
Danish
2
Czech
1
Dutch
1
Russian
1
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Author
All
Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
25
Schramm-Klein, Hanna
25
Pantano, Eleonora
23
Swoboda, Bernhard
22
Martínez-López, Francisco J.
20
Das, Gopal
18
Ailawadi, Kusum L.
15
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Rudolph, Thomas
13
Steinmann, Sascha
13
Khare, Arpita
12
Morschett, Dirk
12
Nordfält, Jens
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Breugelmans, Els
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Richards, Timothy J.
11
Burt, Steven
10
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Kind, Hans Jarle
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Chen, Jing
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Foros, Øystein
9
Gielens, Katrijn
9
Ieva, Marco
9
Neslin, Scott A.
9
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Institution
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Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Books on Demand GmbH <Norderstedt>
2
Harvard Graduate School of Business Administration
2
Nordic Council of Ministers
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Bundesverband Bürowirtschaft
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
De Gruyter Oldenbourg
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
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Published in...
All
Journal of retailing and consumer services
487
Journal of retailing
156
Journal of business research : JBR
134
International journal of retail & distribution management
132
The international review of retail, distribution and consumer research
122
International journal of retail and distribution management
68
European journal of operational research : EJOR
43
International journal of electronic marketing and retailing : IJEMR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Psychology & marketing
32
European journal of marketing : EJM
31
SpringerLink / Bücher
30
International journal of production economics
29
Marketing intelligence & planning
26
Journal of the Academy of Marketing Science
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
Asia Pacific journal of marketing and logistics
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
European retail research
19
International journal of production research
19
The journal of consumer marketing
18
Cogent business & management
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Transportation research / E : an international journal
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Manufacturing & service operations management : M & SOM
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
Journal of marketing theory and practice
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Omega : the international journal of management science
14
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Source
All
ECONIS (ZBW)
4,806
USB Cologne (EcoSocSci)
35
EconStor
7
RePEc
3
OLC EcoSci
2
Showing
1
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10
of
4,853
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Role of advertising and promotional strategies in shaping consumer
brand
attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
4
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
5
Private label personality : applying
brand
personality to private label brands
Glynn, Mark S.
;
Widjaja, Tiza
- In:
The international review of retail, distribution and …
25
(
2015
)
4
,
pp. 362-378
Persistent link: https://www.econbiz.de/10011407087
Saved in:
6
Unlocking the link between relationship duration and product de-listing in retail channels : the role of market orientation and
brand
diffusion
Gölgeci, Ismail
;
Malagueno, Ricardo
;
Fearne, Andrew P.
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 5-16
Persistent link: https://www.econbiz.de/10012588287
Saved in:
7
Opening the umbrella: the effects of rebranding multiple category-specific private-label brands to one umbrella
brand
Keller, Kristopher Oliver
;
Geyskens, Inge
;
Dekimpe, …
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 677-694
Persistent link: https://www.econbiz.de/10012271783
Saved in:
8
Antecedents of consumer-based store
brand
equity : conceptual model
Łukasik, Przemysław
;
Schivinski, Bruno
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
51
(
2017
)
2
,
pp. 169-175
Persistent link: https://www.econbiz.de/10011985672
Saved in:
9
How to
brand
your private labels
Geyskens, Inge
;
Keller, Kristopher Oliver
;
Dekimpe, …
- In:
Business horizons
61
(
2018
)
3
,
pp. 487-496
Persistent link: https://www.econbiz.de/10011866418
Saved in:
10
"My store my
brand
" - a critical review of online and offline private label brands in India
Pangriya, Ruchita
;
Kumar, M. Rupesh
- In:
International journal of Indian culture and business …
16
(
2018
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
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