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Acculturation of expatriate consumers : conditional effects of mental attachments to home country
Miocevic, Dario; Zdravkovic, Srdan - In: Journal of global marketing 33 (2020) 3, pp. 193-206
Persistent link: https://www.econbiz.de/10012260092
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Trust and loyalty in building the brand relationship with the customer : empirical analysis in a retail chain in northern Brazil
Cardoso, Antonio; Gabriel, Marx; Figueiredo, Jorge; … - In: Journal of open innovation : technology, market, and … 8 (2022) 3, pp. 1-15
The purpose of this article is to analyze the relationship between a brand's trust in consumer decisions and its … into three constructs: trust, loyalty and brand. The results show the importance of trust in the consumption decision, as … well as loyalty, relationship and satisfaction. Trust and loyalty lead to brand relationship, which is why managers must …
Persistent link: https://www.econbiz.de/10013272780
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Salesperson-brand relationship : main dimensions and impact within the context of private brand retailing
Michel, Géraldine; Merk, Michaela; Eroglu, Sevgin - In: The journal of personal selling & sales management : JPSSM 35 (2015) 4, pp. 314-333
Persistent link: https://www.econbiz.de/10011416000
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Do store brands aid store loyalty?
Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816
Persistent link: https://www.econbiz.de/10011453561
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Antecedents and consequences of shoppers' attitude toward branded store-within-stores : an exploratory framework
Badrinarayanan, Vishag; Becerra, Enrique P. - In: Journal of business research : JBR 105 (2019), pp. 189-200
Persistent link: https://www.econbiz.de/10012128498
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The new approach to developing store brand strategy : a case from China
Song, Wei; Schein, David D.; Collins, Roger - In: International journal of business environment : IJBE 8 (2016) 4, pp. 324-343
Persistent link: https://www.econbiz.de/10011663949
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The role of customer loyalty as a brand extension purchase predictor
Martinelli, Elisa; Belli, Alex; Marchi, Gianluca - In: The international review of retail, distribution and … 25 (2015) 2, pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280