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~subject:"Einzelhandel"
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Einzelhandel
Virtual reality
263
Virtuelle Realität
253
Consumer behaviour
244
Konsumentenverhalten
244
Augmented reality
216
Interactivity
133
augmented reality
111
Augmented Reality
101
Novelty
96
Social Web
94
Social web
94
novelty
90
Internet marketing
85
Online-Marketing
83
interactivity
83
Beziehungsmarketing
74
Relationship marketing
74
Innovation
68
Online retailing
62
Online-Handel
62
Immersion
56
E-commerce
50
Electronic Commerce
50
Retail trade
47
immersion
46
Customer satisfaction
44
Kundenzufriedenheit
44
Virtual Reality
44
Brand management
43
Markenführung
43
Innovationsmanagement
41
Tourism industry
38
Tourismuswirtschaft
38
Innovation management
37
Innovation adoption
36
Innovationsakzeptanz
36
Tourism
36
Digitalisierung
35
Tourismus
35
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Online availability
All
Undetermined
41
Free
5
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Article
46
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
43
Aufsatz in Zeitschrift
43
Aufsatz im Buch
3
Book section
3
Aufsatzsammlung
2
Konferenzschrift
2
Collection of articles of several authors
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Sammelwerk
1
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Language
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English
48
German
1
Author
All
Caboni, Federica
3
Chylinski, Mathew
2
Dieck, M. Claudia tom
2
Guerreiro, João Pedro Silva Martins
2
Heller, Jonas
2
Jung, Timothy
2
Keeling, Debbie I.
2
Loureiro, Sandra Maria Correia
2
Mahr, Dominik
2
Park, Minjung
2
Romano, Beatrice
2
Ruyter, Ko de
2
Sands, Sean
2
Vaidyanathan, Nageswaran
2
Yoo, Jungmin
2
Alasker, Thamir Hamad
1
Amorim, Inês Pessoa de
1
Arghashi, Vahideh
1
Arilla, Ramón
1
Aslam, Usman
1
Berman, Barry
1
Bican, Peter
1
Blankson, Charles
1
Boardman, Rosy
1
Bonetti, Francesca
1
Bruni, Roberto
1
Cao, Lanlan
1
Chai, Zeli
1
Chandukala, Sandeep R.
1
Chattaraman, Veena
1
Chen, Ruofei
1
Chiu, Candy Lim
1
David, Alsius
1
Davis, Leon
1
Deng, Nianqi
1
Dong, Xuebing
1
Du, Zhao
1
Duffy, Katherine
1
Dwivedi, Yogesh Kumar
1
Elms, Jonathan
1
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Journal of retailing and consumer services
11
International journal of retail and distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of business research : JBR
2
Progress in IS
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business horizons
1
Global business and finance review
1
International journal of business excellence
1
International journal of consumer studies
1
International journal of innovation and technology management
1
International journal of networking and virtual organisations : IJNVO
1
International journal of technology marketing : IJTMkt
1
Journal of consumer behaviour
1
Journal of contemporary marketing science
1
Journal of fashion marketing and management
1
Journal of marketing
1
Journal of open innovation : technology, market, and complexity
1
Journal of retailing
1
Journal of revenue and pricing management
1
Journal of service management
1
Journal of strategic marketing
1
Managing Sustainability : Perspectives From Retailing and Services
1
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
1
Marketing intelligence & planning
1
Marketing und Innovation in disruptiven Zeiten
1
PhD series / Copenhagen Business School
1
Psychology & marketing
1
Quality management journal : QMJ
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The international review of retail, distribution and consumer research
1
The journal of services marketing
1
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ECONIS (ZBW)
49
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1
Augmented reality's perceived
immersion
effect on the customer shopping process : decision-making quality and privacy concerns
Sengupta, Aniket
;
Cao, Lanlan
- In:
International journal of retail and distribution management
50
(
2022
)
8/9
,
pp. 1039-1061
Persistent link: https://www.econbiz.de/10013398151
Saved in:
2
How mobile augmented reality digitally transforms the retail sector : examining trust in augmented reality apps and online/offline store patronage intention
Kang, Ju-Young M.
;
Kim, Jungkeun
;
Lee, Ji Young
;
Lin, …
- In:
Journal of fashion marketing and management
27
(
2023
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10013555083
Saved in:
3
Effects of perceived
interactivity
of augmented reality on consumer responses : a mental imagery perspective
Park, Minjung
;
Yoo, Jungmin
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012132213
Saved in:
4
How escapism leads to behavioral intention in a virtual reality store with background music?
Loureiro, Sandra Maria Correia
;
Guerreiro, João Pedro …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 288-300
Persistent link: https://www.econbiz.de/10012643762
Saved in:
5
Neurophysiological responses to robot-human interactions in retail stores
Rancati, Gaia
;
Maggioni, Isabella
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 261-275
Persistent link: https://www.econbiz.de/10014228964
Saved in:
6
Assortment optimization under cardinality effects and
novelty
for unequal profit margin items
Mushtaque, Uzma
;
Pazour, Jennifer A.
- In:
Journal of revenue and pricing management
21
(
2022
)
1
,
pp. 106-126
Persistent link: https://www.econbiz.de/10013163754
Saved in:
7
Examining the role of store design on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
8
Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
Saved in:
9
Interactivity
, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
10
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
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