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Are reward cards just a business deal? The role of calculative versus emotional card commitment in driving store loyalty
Pandit, Ameet; Vilches-Montero, Sonia - In: Journal of retailing and consumer services 31 (2016), pp. 355-360
Persistent link: https://www.econbiz.de/10011529001
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How uncivil customers corrode the relationship between frontline employees and retailers
Gaucher, Benoît; Chebat, Jean-Charles - In: Journal of retailing and consumer services 46 (2019), pp. 1-10
Persistent link: https://www.econbiz.de/10011980754
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How customer experience management reconciles strategy differences between East and West
Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 273-295
Persistent link: https://www.econbiz.de/10012549083
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Customer emotions and their triggers in luxury retail : understanding the effects of customer emotions before and after entering a luxury shop
Kim, Sooyun; Park, Geebum; Lee, Yeonjoo; Choi, Sunmee - In: Journal of business research : JBR 69 (2016) 12, pp. 5809-5818
Persistent link: https://www.econbiz.de/10011597515
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Customer connections : a cross-cultural investigation of brand experience and brand love in the retail landscape
Leite, Ângela; Rodrigues, Anabela; Lopes, Sílvia - In: Administrative Sciences : open access journal 14 (2024) 1, pp. 1-26
Brand experience, brand love, and brand behavior outcomes hold significant importance in management research. Their relevance extends to shaping strategic decision-making, fostering a customer-centric approach, and providing insights into the competitive landscape. These concepts are pivotal in...
Persistent link: https://www.econbiz.de/10014471086
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Cognitive drivers of brand love and store brand loyalty : lessons for retailers in a developing country setting
Alić, Adi; Mujkic, Alisa - In: The international review of retail, distribution and … 33 (2023) 2, pp. 134-154
Persistent link: https://www.econbiz.de/10014292090
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Deciphering in-store-online switching in multi-channel retailing context : role of affective commitment to purchase situation
Jebarajakirthy, Charles; Das, Manish; Shah, Dhara; … - In: Journal of retailing and consumer services 63 (2021), pp. 1-14
Persistent link: https://www.econbiz.de/10012666007
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Role of experience in customer self-congruity to maintaining loyalty : a study on fashion store
Wijaya, Angga Pandu - In: Entrepreneurial business and economics review : EBER 5 (2017) 3, pp. 189-198
Persistent link: https://www.econbiz.de/10011803441
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Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh; Saha, Raiswa; Manohar, Sridhar; … - In: International journal of business innovation and … 21 (2020) 2, pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
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Retail store branding in Turkey : its effect on perceived quality, satisfaction and loyalty
Gürbüz, Esen - In: EuroMed journal of business 3 (2008) 3, pp. 286-304
Persistent link: https://www.econbiz.de/10003930252