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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
82,958
Konsumentenverhalten
80,478
Brand management
17,666
Markenführung
17,252
Theorie
11,218
Brand image
11,165
Markenimage
11,051
Theory
11,037
Relationship marketing
9,887
Beziehungsmarketing
9,850
Markenartikel
6,526
Brand
6,495
Customer satisfaction
6,058
Kundenzufriedenheit
5,874
Social Web
5,806
Social web
5,801
Online-Handel
5,737
Online retailing
5,726
USA
5,679
United States
5,410
Reputation
5,375
Online-Marketing
5,365
Deutschland
5,358
Internet marketing
5,331
Germany
5,012
Service quality
4,693
Dienstleistungsqualität
4,644
Retail trade
4,412
Werbewirkung
4,148
Advertising effects
4,096
Electronic Commerce
3,925
E-commerce
3,782
Experiment
3,781
Marketingmanagement
3,624
Marketing management
3,608
Verbraucherverhalten
3,591
Advertising
3,457
Emotion
3,398
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3,383
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Grewal, Dhruv
28
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Roggeveen, Anne L.
15
Zielke, Stephan
15
Steinmann, Sascha
13
Ailawadi, Kusum L.
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Morschett, Dirk
10
Rudolph, Thomas
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Rabinovich, Elliot
9
Sinha, P. K.
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
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Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
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De Gruyter Oldenbourg
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
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1
IGI Global
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Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Justus-Liebig-Universität Gießen
1
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Journal of retailing and consumer services
477
Journal of retailing
147
International journal of retail & distribution management
127
Journal of business research : JBR
126
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
68
European journal of operational research : EJOR
38
International journal of electronic marketing and retailing : IJEMR
37
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SpringerLink / Bücher
27
Marketing intelligence & planning
25
International journal of production economics
23
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
International journal of production research
17
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of marketing theory and practice
13
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Source
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ECONIS (ZBW)
4,426
USB Cologne (EcoSocSci)
30
EconStor
5
RePEc
3
OLC EcoSci
2
Showing
1
-
10
of
4,466
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date (newest first)
date (oldest first)
1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Managing heritage brands : a study of the sacralization of heritage stores in the
luxury
industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
How brand interaction in pop-up shops influences consumers' perceptions of
luxury
fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
4
Exploring consumers' subjective shopping experiences in directly operated
luxury
brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Saved in:
5
21st century
luxury
fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
6
Transforming
luxury
: global
luxury
brand executives' perceptions during COVID
Loranger, David
;
Roeraas, Erik
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10013555415
Saved in:
7
Retail brand equity : moderating role of retail price deals on retail brand association and retail brand equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
8
The amplifying effect of branded queries on advertising in multi-channel retailing
Méndez Suárez, Mariano
;
Monfort, Abel
- In:
Journal of business research : JBR
112
(
2020
),
pp. 254-260
Persistent link: https://www.econbiz.de/10012230588
Saved in:
9
A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
10
Do store image and price perception matter to store brand equity?
Calvo Porral, Cristina
;
Lévy Mangin, Jean-Pierre
- In:
Journal of food products marketing
21
(
2015
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10011432114
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