//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Einzelhandel"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Effect of a brand story struct...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Einzelhandel
Consumer behaviour
83,165
Konsumentenverhalten
80,685
Brand management
17,682
Markenführung
17,268
Brand image
11,174
Markenimage
11,060
Relationship marketing
10,116
Theorie
10,096
Beziehungsmarketing
10,077
Theory
9,935
Hotel industry
6,566
Markenartikel
6,497
Hotellerie
6,477
Brand
6,464
Customer satisfaction
6,339
Kundenzufriedenheit
6,165
Social Web
5,804
Social web
5,799
USA
5,752
Online-Handel
5,737
Online retailing
5,724
United States
5,493
Online-Marketing
5,459
Internet marketing
5,423
Deutschland
5,394
Service quality
5,053
Germany
5,045
Dienstleistungsqualität
5,006
Retail trade
4,409
Werbewirkung
4,161
Advertising effects
4,110
Electronic Commerce
3,867
E-commerce
3,730
Marketingmanagement
3,702
Marketing management
3,691
Verbraucherverhalten
3,588
Emotion
3,493
Experiment
3,491
Advertising
3,463
more ...
less ...
Online availability
All
Undetermined
2,023
Free
754
Type of publication
All
Article
3,361
Book / Working Paper
1,090
Journal
13
Type of publication (narrower categories)
All
Article in journal
3,139
Aufsatz in Zeitschrift
3,139
Aufsatz im Buch
223
Book section
223
Graue Literatur
217
Non-commercial literature
217
Hochschulschrift
148
Working Paper
140
Arbeitspapier
135
Thesis
110
Collection of articles of several authors
58
Sammelwerk
58
Conference paper
54
Konferenzbeitrag
54
Aufsatzsammlung
39
Bibliografie enthalten
28
Bibliography included
28
Case study
17
Fallstudie
17
Konferenzschrift
17
Dissertation u.a. Prüfungsschriften
13
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
7
Amtsdruckschrift
6
Government document
6
Statistics
6
Lehrbuch
4
Accompanied by computer file
3
Elektronischer Datenträger als Beilage
3
Handbook
3
Handbuch
3
Reprint
3
Textbook
3
Advisory report
2
Gutachten
2
Systematic review
2
more ...
less ...
Language
All
English
4,187
German
245
Undetermined
8
Polish
6
Italian
5
French
4
Norwegian
3
Spanish
3
Danish
2
Swedish
2
Czech
1
Korean
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
27
Gázquez-Abad, Juan Carlos
24
Pantano, Eleonora
22
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Gil Saura, Irene
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
14
Ailawadi, Kusum L.
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Chintagunta, Pradeep K.
10
Dekimpe, Marnik G.
10
Geyskens, Inge
10
Morschett, Dirk
10
Rudolph, Thomas
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Dabija, Dan-Cristian
9
Dennis, Charles
9
Gielens, Katrijn
9
Rabinovich, Elliot
9
Sinha, P. K.
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Breugelmans, Els
8
Calvo-Porral, Cristina
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
De Gruyter Oldenbourg
1
Department of Statistics
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
Hong Kong / Census and Statistics Dept
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
476
Journal of retailing
146
International journal of retail & distribution management
126
Journal of business research : JBR
126
The international review of retail, distribution and consumer research
122
International journal of retail and distribution management
69
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
37
Psychology & marketing
32
European journal of marketing : EJM
30
Management science : journal of the Institute for Operations Research and the Management Sciences
30
SpringerLink / Bücher
27
Marketing intelligence & planning
25
Journal of the Academy of Marketing Science
23
International journal of consumer studies
22
International journal of production economics
22
Journal of marketing
22
The journal of services marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
International journal of production research
18
The journal of consumer marketing
18
Journal of strategic marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of Indian culture and business management
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
The service industries journal
15
Journal of fashion marketing and management
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Transportation research / E : an international journal
14
Australasian marketing journal
13
History of retailing and consumption
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
more ...
less ...
Source
All
ECONIS (ZBW)
4,425
USB Cologne (EcoSocSci)
29
EconStor
5
RePEc
3
OLC EcoSci
2
Showing
1
-
10
of
4,464
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
2
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
3
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
4
Olfactory branding : a new trend for defining brands through smell : a case of ITC Sonar Hotel in Kolkata, India
Chatterjee, Shuvam
- In:
International journal of trade and global markets
8
(
2015
)
3
,
pp. 196-206
Persistent link: https://www.econbiz.de/10011435692
Saved in:
5
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
Saved in:
6
Luxury goods in online retail : How high/low positioning influences consumer processing fluency and preference
Chan, Eugene Y.
;
Northey, Gavin
- In:
Journal of business research : JBR
132
(
2021
),
pp. 136-145
Persistent link: https://www.econbiz.de/10012581574
Saved in:
7
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
8
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
9
Italian luxury fashion brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
10
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->