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Reframing the discount as a comparison against the sale price : does it make the discount more attractive?

Guha, Abhijit; Biswas, Abhijit; Grewal, Dhruv; Verma, Swati - In: Journal of marketing research : JMR 55 (2018) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10011878689

How artificial intelligence will affect the future of retailing

Guha, Abhijit; Grewal, Dhruv; Kopalle, Praveen K.; … - In: Journal of retailing 97 (2021) 1, pp. 28-41

Persistent link: https://www.econbiz.de/10012514568

Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences

Grewal, Dhruv; Benoit, Sabine; Noble, Stephanie M.; … - In: Journal of retailing 99 (2023) 4, pp. 487-504

Persistent link: https://www.econbiz.de/10014465640

How robots will affect the future of retailing

Guha, Abhijit; Grewal, Dhruv - In: AMS review : official publication of the Academy of … 12 (2022) 3/4, pp. 245-252

Persistent link: https://www.econbiz.de/10014225842

Should online retailers emphasize efficiency or experience? : first insights on the evolution and heterogeneity of website attributes

El-Manstrly, Dahlia; Herhausen, Dennis; Guha, Abhijit; … - In: Journal of retailing 100 (2024) 2, pp. 274-292

Persistent link: https://www.econbiz.de/10015065218

VISUALSCAPE : a scale to measure visuel experience in retailing

Bagdare, Shilpa; Roy, Subhadip - In: Services marketing quarterly 37 (2016) 4, pp. 272-287

Persistent link: https://www.econbiz.de/10011628472

'Chai Garam' : An Ethnographic Inquiry into Unorganized Retailing in Eastern India

Roy, Subhadip - 2014

Literature on unorganized retailing is sparse and moreover there is not even a concrete definition of ‘unorganized retailing’. Added to this, the phenomenon has not been investigated to a high extent because of its prominence in south Asian countries. Women vendors in particularity were...

Persistent link: https://www.econbiz.de/10014146151

The olfactory experience (in retail) scale : construction, validation and generalization

Roy, Subhadip; Singh, Priyanka - In: Journal of service management 34 (2023) 3, pp. 403-432

Persistent link: https://www.econbiz.de/10014337975

Retail success and key drivers

Grewal, Dhruv; Krishnan, Ram; Levy, Michael; Munger, Jeanne - In: Retailing in the 21st century : current and future trends, (pp. 13-25). 2005

Persistent link: https://www.econbiz.de/10003146134

The effect of retailer reputation and response on postpurchase consumer reactions to price-matching guarantee ; Report No. 04-113

Estelami, Hooman; Grewal, Dhruv; Roggeveen, Anne L. - In: MSI reports : working paper series (2004) 3, pp. 27-47

Persistent link: https://www.econbiz.de/10002566800