Narrow search
Showing 1 - 10 of 4,629
Cover Image
A Comparison of Loyalty Programs of Two Lifestyle Retail Stores Using the Net-Promoter Score Method
Farooqi, Rahela - 2017
The proliferation of loyalty programs is definitely an indicator of their popularity. Loyalty Programs have been around for years and their effectiveness has been the topic of research for decades. A lot of research work has been carried out outside India on the various aspects of these...
Persistent link: https://www.econbiz.de/10012972399
Cover Image
Influence of psycho-demographic variables of customers on their expectations and satisfaction towards retail store image attributes
Anuradha, A. - In: International journal of business innovation and research 14 (2017) 4, pp. 439-459
Persistent link: https://www.econbiz.de/10011863338
Cover Image
Retail customer segmentation based on relational benefits
Gil Saura, Irene; Ruiz-Molina, Maria Eugenia - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Cover Image
Retail store loyalty : a comparison of two customer segments
Yavas, Ugur; Babakus, Emin - In: International journal of retail & distribution management 37 (2009) 6/7, pp. 477-492
Persistent link: https://www.econbiz.de/10009521982
Cover Image
Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie; Schramm-Klein, Hanna; Rank, Olaf N.; … - In: The international review of retail, distribution and … 25 (2015) 5, pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
Cover Image
Despite unethical retail store practices, consumers at the bottom of the pyramid continue to be loyal
Gupta, Shruti; Srivastav, Pratish - In: The international review of retail, distribution and … 26 (2016) 1, pp. 75-94
Persistent link: https://www.econbiz.de/10011534228
Cover Image
A qualitative investigation of shopping behavior of customers at bottom of the pyramid
Sharma, Bodh Raj; Gupta, Nikita - In: Journal of global marketing 34 (2021) 4, pp. 308-327
Persistent link: https://www.econbiz.de/10012650607
Cover Image
LRFMP model for customer segmentation in the grocery retail industry : a case study
Peker, Serhat; Kocyigit, Altan; Eren, P. Erhan - In: Marketing intelligence & planning 35 (2017) 4, pp. 544-559
Persistent link: https://www.econbiz.de/10011723818
Cover Image
From "foodies" to "cherry-pickers" : a clustered-based segmentation of specialty food retail customers
Calvo-Porral, Cristina; Lévy Mangin, Jean-Pierre - In: Journal of retailing and consumer services 43 (2018), pp. 278-284
Persistent link: https://www.econbiz.de/10011883215
Cover Image
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene; Berenguer Contrí, Gloria; Ruiz … - In: The journal of brand management : an international journal 24 (2017) 6, pp. 546-561
Persistent link: https://www.econbiz.de/10011771417