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~subject:"Einzelhandel"
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Einzelhandel
Consumer behaviour
68
Konsumentenverhalten
66
Relationship marketing
45
Beziehungsmarketing
44
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
17
Luxusgüter
17
Internet marketing
16
Online-Marketing
16
Social Web
16
Social web
16
Service quality
15
Brand management
14
Dienstleistungsqualität
14
Markenführung
14
Online retailing
14
Online-Handel
14
E-commerce
13
Electronic Commerce
13
Retail trade
13
Advertising
12
Franchising
11
Werbung
11
Marketing management
10
Marketingmanagement
10
Advertising effects
9
Lieferantenmanagement
9
Supplier relationship management
9
Werbewirkung
9
relationship marketing
9
Coronavirus
8
Digitalisierung
8
Digitization
8
Marketing
8
PLS-SEM
8
Artificial intelligence
7
Betriebliche Wertschöpfung
7
Brand image
7
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Undetermined
11
Free
2
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
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English
13
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Thaichon, Park
9
Quach, Sara
5
Cheah, Jun-Hwa
4
Lim, Xin-Jean
4
Hiram Ting
3
Barari, Mojtaba
2
Frazer, Lorelle
2
Weaven, Scott
2
Butt, Muhammad Mohsin
1
Dwivedi, Yogesh Kumar
1
Jebarajakirthy, Charles
1
Khong Kok Wei
1
Li, Qianmin
1
Liu, Yide
1
Mohd-Any, Amrul Asraf
1
Moudrý, Dann Vit
1
Moudrý, Dann Vít
1
Mutum, Dilip S.
1
Ng, Siew Imm
1
Nguyen Tuyet-Mai
1
Norazlyn Kamal Basha
1
Phau, Ian
1
Richard, James E.
1
Roberts, R. E.
1
Shao, Wei
1
Soutar, Geoffrey N.
1
Waller, David
1
Yingchen, Yu
1
Zhang, Yunen
1
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Journal of retailing and consumer services
7
Journal of strategic marketing
2
Asia Pacific journal of marketing and logistics
1
Asian Academy of Management journal : AAMJ
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
13
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1
Price image and the sugrophobia effect on luxury retail purchase intention
Cheah, Jun-Hwa
;
Waller, David
;
Thaichon, Park
;
Hiram Ting
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012304013
Saved in:
2
Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park
;
Phau, Ian
;
Weaven, Scott
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
Saved in:
3
Relationship marketing in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
4
Enrichment for retail businesses : how female entrepreneurs and masculine traits enhance business success
Moudrý, Dann Vít
;
Thaichon, Park
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238371
Saved in:
5
Aesthetic labor and visible diversity : the role in retailing service encounters
Quach, Sara
;
Jebarajakirthy, Charles
;
Thaichon, Park
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 34-43
Persistent link: https://www.econbiz.de/10011743114
Saved in:
6
Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park
;
Quach, Sara
;
Barari, Mojtaba
;
Nguyen …
- In:
Australasian marketing journal : AMJ ; official journal …
32
(
2024
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
Saved in:
7
A Western franchise in Shanghai, China : a late entrant's success
Roberts, R. E.
;
Frazer, Lorelle
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10013492874
Saved in:
8
Price promotion in omnichannel retailing : how much is too much?
Quach, Sara
;
Barari, Mojtaba
;
Thaichon, Park
;
Moudrý, …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 198-213
Persistent link: https://www.econbiz.de/10013553045
Saved in:
9
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Zhang, Yunen
;
Shao, Wei
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
78
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10015084896
Saved in:
10
Are privacy concerns still relevant? : revisiting consumer behaviour in omnichannel retailing
Cheah, Jun-Hwa
;
Lim, Xin-Jean
;
Hiram Ting
;
Liu, Yide
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169706
Saved in:
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