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Einzelhandel
Consumer behaviour
81,935
Konsumentenverhalten
79,456
Social Web
20,294
Social web
20,263
Theorie
12,972
Theory
12,731
Product quality
10,726
Produktqualität
10,704
Relationship marketing
9,993
Beziehungsmarketing
9,969
Online-Marketing
8,262
Brand management
8,246
Markenführung
8,208
Internet marketing
8,170
Brand image
6,974
Markenimage
6,939
Online-Handel
6,166
Online retailing
6,154
USA
6,070
Customer satisfaction
6,019
Kundenzufriedenheit
5,851
United States
5,801
Service quality
5,427
Dienstleistungsqualität
5,374
Deutschland
5,094
Electronic Commerce
4,944
Viral marketing
4,806
Virales Marketing
4,786
E-commerce
4,768
Germany
4,752
Brand
4,457
Markenartikel
4,449
Retail trade
4,225
Werbewirkung
3,888
Advertising effects
3,847
Experiment
3,624
Verbraucherverhalten
3,571
Advertising
3,439
Emotion
3,385
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Undetermined
1,941
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727
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Article
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Book / Working Paper
1,017
Journal
13
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Article in journal
3,033
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Graue Literatur
210
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203
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203
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139
Arbeitspapier
134
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134
Thesis
97
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51
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51
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51
Sammelwerk
51
Aufsatzsammlung
33
Bibliografie enthalten
23
Bibliography included
23
Konferenzschrift
16
Case study
15
Fallstudie
15
Collection of articles written by one author
12
Sammlung
12
Dissertation u.a. Prüfungsschriften
9
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
6
Statistics
5
Amtsdruckschrift
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3
Elektronischer Datenträger als Beilage
3
Handbook
3
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English
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German
221
Italian
5
Undetermined
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French
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Norwegian
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Russian
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Swedish
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1
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Grewal, Dhruv
25
Gázquez-Abad, Juan Carlos
23
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Das, Gopal
17
Swoboda, Bernhard
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Steinmann, Sascha
13
Gil Saura, Irene
12
Khare, Arpita
12
Rajagopal
12
Sands, Sean
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Brengman, Malaika
11
Campo, Katia
11
Chintagunta, Pradeep K.
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Wagner, Gerhard
10
Dennis, Charles
9
Rabinovich, Elliot
9
Rudolph, Thomas
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Bang, Nguyen
8
Chebat, Jean-Charles
8
Gielens, Katrijn
8
Ieva, Marco
8
Loureiro, Sandra Maria Correia
8
Lévy Mangin, Jean-Pierre
8
Morschett, Dirk
8
Noble, Stephanie M.
8
Paul, Justin
8
Shy, Oz
8
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Springer Fachmedien Wiesbaden
8
National Bureau of Economic Research
5
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Justus-Liebig-Universität Gießen
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
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Published in...
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Journal of retailing and consumer services
474
Journal of retailing
135
Journal of business research : JBR
121
International journal of retail & distribution management
117
The international review of retail, distribution and consumer research
111
International journal of retail and distribution management
67
International journal of electronic marketing and retailing : IJEMR
36
Psychology & marketing
32
European journal of operational research : EJOR
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
European journal of marketing : EJM
27
International journal of production economics
25
International journal of consumer studies
22
The journal of services marketing
22
Journal of marketing
21
Journal of the Academy of Marketing Science
21
Marketing intelligence & planning
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
SpringerLink / Bücher
19
European retail research
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Marketing : ZFP ; journal of research and management
17
International journal of Indian culture and business management
16
Journal of strategic marketing
16
Production and operations management : an international journal of the Production and Operations Management Society
16
Cogent business & management
15
International journal of production research
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Omega : the international journal of management science
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Technological forecasting & social change : an international journal
14
The journal of product & brand management
14
The service industries journal
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Australasian marketing journal
11
History of retailing and consumption
11
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Source
All
ECONIS (ZBW)
4,235
USB Cologne (EcoSocSci)
21
EconStor
6
RePEc
3
OLC EcoSci
2
Showing
1
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1
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
A social network approach to the influences of shopping experiences on e-WOM
Yoon, Sung-joon
- In:
Journal of electronic commerce research : JECR
13
(
2012
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10009672212
Saved in:
4
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
5
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
6
Customer complaint behaviour (CCB) in the retail sector : why do customers voice their complaints on Facebook?
Mein, Xiang Ying
;
Bagaas, Ingrid K.
;
Relling, Erling K. L.
- In:
The international review of retail, distribution and …
29
(
2019
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10012208244
Saved in:
7
Using word of mouth data from social media to identify asymmetric competition in food retailing
Jaeger, Lena-Christin
;
Höhler, Julia
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012430684
Saved in:
8
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
9
Word of mouth and digitalization in small retailers : tradition, authenticity, and change
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013334980
Saved in:
10
The retailer's puzzle : influencer opinions and consumer-generated information
Mukherjee, Atmadeep
;
Mukherjee, Amaradri
;
Iyer, Pramod
; …
- In:
Journal of consumer marketing
39
(
2022
)
7
,
pp. 756-768
Persistent link: https://www.econbiz.de/10013535936
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