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A contingency model in establishing brand loyalty : relationship age as a moderator
Huang, Chao-Chin; Tsay, Chung-Yuan; Fang, Shih Chieh; … - In: Corporate reputation review 26 (2023) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
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Online Customer Loyalty : Forecasting the Repatronage Behavior of Online Retail Customers
Nacif, Roberta C. - 2003 - Gabler Edition Wissenschaft
Technology is changing the way customers and companies interact. How consumer purchasing behavior is affected by the use of technologies which enable them to purchase independently of direct service employee contact - i.e., by shopping via a technological interface rather than in a...
Persistent link: https://www.econbiz.de/10013519515
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The influences of brand benefits on brand loyalty : intermediate mechanisms
Huang, Shyh-Ming; Fang, Shyh-Rong; Fang, Shih Chieh; … - In: Australian journal of management 41 (2016) 1, pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
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Enhancing customer relationships with retail service brands : the role of customer engagement
So, Kevin Kam Fung; King, Ceridwyn; Sparks, Beverley; … - In: Journal of service management 27 (2016) 2, pp. 170-193
Persistent link: https://www.econbiz.de/10011565134
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Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara; Van Kerckhove, Anneleen; … - In: Journal of business research : JBR 164 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
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Consumer identification with store brands : differences between consumers according to their brand loyalty
Rubio Benito, Natalia; Villaseñor, Nieves; Oubiña, Javier - In: Business research quarterly : BRQ 18 (2015) 2, pp. 111-126
Persistent link: https://www.econbiz.de/10010533280
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
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The preservation of loyalty halo effects : an investigation of the post-product-recall behavior of loyal customers
Byun, Kyung-Ah; Duhan, Dale F.; Dass, Mayukh - In: Journal of business research : JBR 116 (2020), pp. 163-175
Persistent link: https://www.econbiz.de/10012257551
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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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Does cross-channel consistency always create brand loyalty in omni-channel retailing?
Liu, Ting; Liu, Minghao - In: International journal of retail and distribution management 52 (2024) 1, pp. 125-145
Persistent link: https://www.econbiz.de/10014484231