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~subject:"Einzelhandelspreis"
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Einzelhandelspreis
Consumer behaviour
118
Konsumentenverhalten
114
Einzelhandel
58
Retail trade
57
India
41
Beziehungsmarketing
40
Relationship marketing
40
Indien
32
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24
Marketing
24
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24
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20
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Preismanagement
18
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18
Theorie
18
Theory
18
Celebrity endorsement
17
Customer satisfaction
17
Kundenzufriedenheit
17
Advertising
16
Internet marketing
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Marketingmanagement
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Online-Marketing
16
Celebrity-Werbung
15
Marketing management
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Dienstleistungsqualität
14
Ladengestaltung
14
Service quality
14
Store design
14
Brand
13
Brand management
13
Experiment
13
Markenartikel
13
Markenführung
13
Online retailing
13
Online-Handel
13
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13
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10
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Grewal, Dhruv
9
Biswas, Abhijit
3
Dutta, Sujay
2
Ailawadi, Kusum L.
1
Bambauer-Sachse, Silke
1
Banerjee, Somak
1
Burman, Bidisha
1
Gauri, Dinesh
1
Gauri, Dinesh K.
1
Guha, Abhijit
1
Hall, Kevin
1
Janakiraman, Ramkumar
1
Kalyanam, Kirthi
1
Kannan, P. K.
1
Kopalle, Praveen K.
1
Kukar-Kinney, Monika
1
Nordfält, Jens
1
Ratchford, Brian Thomas
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Talukdar, Debabrata
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Verma, Swati
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Journal of retailing
5
Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
10
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1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
Regret from postpurchase discovery of lower market prices : do price refunds help?
Dutta, Sujay
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 124-138
Persistent link: https://www.econbiz.de/10009384655
Saved in:
3
Partitioned pricing : can we always divide and prosper?
Burman, Bidisha
;
Biswas, Abhijit
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 423-436
Persistent link: https://www.econbiz.de/10003598471
Saved in:
4
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
5
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
6
Temporal reframing of prices : when is it beneficial?
Bambauer-Sachse, Silke
;
Grewal, Dhruv
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 156-165
Persistent link: https://www.econbiz.de/10009240266
Saved in:
7
Strategic online and offline retail pricing : a review and research agenda
Grewal, Dhruv
;
Janakiraman, Ramkumar
;
Kalyanam, Kirthi
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10003987340
Saved in:
8
An empirical analysis of the extreme cherry picking behavior of consumers in the frequently purchased goods market
Talukdar, Debabrata
;
Gauri, Dinesh K.
;
Grewal, Dhruv
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 336-354
Persistent link: https://www.econbiz.de/10008808860
Saved in:
9
Special issue: Pricing in a global marketplace
Grewal, Dhruv
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009513181
Saved in:
10
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
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