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~subject:"Elderly people"
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Elderly people
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,173
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9,144
Jugendliche
9,009
Brand
8,189
Brand image
7,433
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7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
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5,628
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5,616
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5,556
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5,533
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5,041
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5,037
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4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Werbung
3,282
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3,267
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research-article
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German
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4
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Polish
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Moschis, George P.
14
Yoon, Carolyn
11
Heiss, Florian
9
Kohlbacher, Florian
8
Guido, Gianluigi
7
McFadden, Daniel
7
Winter, Joachim
7
Landschulze, Sebastian
6
Amatulli, Cesare
5
Borella, Margherita
5
Cole, Catherine A.
5
Drolet, Aimee
5
Helm, Roland
5
Hurd, Michael D.
5
Laurent, Gilles
5
Shigeoka, Hitoshi
5
Commault, Jeanne
4
De Nardi, Mariacristina
4
Drolet, Aimee Leigh
4
Herstatt, Cornelius
4
Hurst, Erik
4
Kling, Jeffrey R.
4
Lau-Gesk, Loraine
4
Mathur, Anil
4
Mullainathan, Sendhil
4
Pettigrew, Simone
4
Shafir, Eldar
4
Sudbury-Riley, Lynn
4
Beatty, Timothy K. M.
3
Berg, Hanna
3
Beznoska, Martin
3
Blow, Laura
3
Blundell, Richard W.
3
Burns, Amy
3
Crossley, Thomas F.
3
Fisher, Jonathan
3
Fon Sim Ong
3
Frank, Richard G.
3
Gittenberger, Ernst
3
Guillemot, Samuel
3
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National Bureau of Economic Research
8
Friedrich-Schiller-Universität Jena
2
Österreichisches Institut für Wirtschaftsforschung
2
Axel Springer AG
1
Axel Springer AG / Marketing Anzeigen
1
Axel-Springer-Verlag / Marketing Anzeigen
1
Bertelsmann Stiftung
1
Deutsch-Japanischer Wirtschaftskreis
1
European Society for Opinion and Marketing Research
1
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
1
Fachtagung „Betriebliche und unternehmerische Dimensionen des demografischen Wandels für KMUs“ <2013, Halle (Saale)>
1
Friedrich-Ebert-Stiftung / Abteilung Arbeits- und Sozialforschung
1
Institut für Relationship Marketing <Graz>
1
Institute for Fiscal Studies
1
Japan Economic Research Center
1
Japan Society <New York, NY>
1
Oxford Economics Ltd.
1
Springer Fachmedien Wiesbaden
1
Technopolis Ltd. <Brighton>
1
Verlag Dr. Kovač
1
Österreichischer Seniorenrat
1
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Published in...
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International journal of consumer studies
17
Journal of retailing and consumer services
12
Working paper / National Bureau of Economic Research, Inc.
10
NBER working paper series
8
Journal of business research : JBR
7
NBER Working Paper
7
The silver market phenomenon : marketing and innovation in the aging society
7
Journal of marketing management : MM
6
Psychology & marketing
6
The aging consumer : perspectives from psychology and marketing
6
The international review of retail, distribution and consumer research
6
The journal of services marketing
6
Health marketing quarterly
5
International journal of hospitality management
5
Journal of fashion marketing and management
5
The aging consumer : perspectives from psychology and economics
5
International journal of pharmaceutical and healthcare marketing : IJPHM
4
International journal of retail & distribution management
4
Jahrbuch Seniorenmarketing
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
Journal of consumer behaviour : an international research review
4
Journal of travel and tourism marketing
4
Marketing letters : a journal of research in marketing
4
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
3
European journal of marketing
3
International journal of contemporary hospitality management
3
Journal of advertising research
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
MEA discussion papers
3
Marketing and consumer psychology series
3
SpringerLink / Bücher
3
Technological forecasting & social change : an international journal
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Tourism management : research, policies, practice
3
Verbrauchervielfalt : Chancen des demographischen Wandels für Konsum und Finanzen
3
Working papers / Institute of Economic Research SAS
3
55plus Marketing : Zukunftsmarkt Senioren
2
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Source
All
ECONIS (ZBW)
543
Other ZBW resources
3
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1
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1
Medicare's drug discount card program : beneficiaries' experience with choice
Hassol, Andrea
;
Vaillant Wrobel, Marian
;
Doksum, Teresa
- In:
Health care financing review
28
(
2006/07
)
4
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003519580
Saved in:
2
An exploration of how mature women buy clothing : empirical insights and a model
Holmlund, Maria
;
Hagman, Anne
;
Polsa, Pia
- In:
Journal of fashion marketing and management
15
(
2011
)
1
,
pp. 108-122
Persistent link: https://www.econbiz.de/10008990984
Saved in:
3
Self-concept and the
fashion
behavior of women over 50
Peters, Cara Okleshen
;
Shelton, Jeremy A.
;
Thomas, Jane Boyd
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 291-305
Persistent link: https://www.econbiz.de/10009268747
Saved in:
4
Older women's responses to current
fashion
models
Kozar, Joy M.
;
Damhorst, Mary Lynn
- In:
Journal of fashion marketing and management
12
(
2008
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10003761549
Saved in:
5
Decision making and
brand
choice by older consumers
Cole, Catherine A.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003744293
Saved in:
6
Decision making and
brand
choice by older consumers
Cole, Catherine
;
Laurent, Gilles
;
Drolet, Aimee
;
Ebert, Jane
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 355-365
Persistent link: https://www.econbiz.de/10003774360
Saved in:
7
Impact of age on
brand
choice
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
- In:
The aging consumer : perspectives from psychology and …
,
(pp. 191-208)
.
2010
Persistent link: https://www.econbiz.de/10003996993
Saved in:
8
Resistance to
brand
switching : the elderly consumer
Karani, Komal Gyani
;
Fraccastoro, Katherine A.
- In:
Journal of business & economics research
8
(
2010
)
12
,
pp. 77-84
Persistent link: https://www.econbiz.de/10008840295
Saved in:
9
Trust, commitment, and older women : exploring
brand
attachment differences in the elderly segment
Jahn, Steffen
;
Gaus, Hansjoerg
;
Kiessling, Tina
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 445-457
Persistent link: https://www.econbiz.de/10009554785
Saved in:
10
An exploration of seniors' relationships with prescription pharmaceutical brands : an application of "arranged marriage" metaphor framework
Deshpande, Sameer
;
Chreim, Samia
;
Bello, Roberto
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
2
,
pp. 142-159
Persistent link: https://www.econbiz.de/10009770360
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