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~subject:"Electronic Commerce"
~subject:"Social Web"
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Electronic Commerce
Social Web
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
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9,114
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9,036
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8,935
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8,927
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8,922
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8,020
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7,257
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7,208
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6,219
United States
5,813
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5,523
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5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
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5,423
Social web
4,837
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4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
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2,953
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Usman, Osly
22
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16
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15
Pavlou, Paul A.
15
Rita, Paulo
15
Flavián Blanco, Carlos
14
Hollebeek, Linda D.
14
Loureiro, Sandra Maria Correia
13
Akram, Umair
12
Benbasat, Izak
12
Ghose, Anindya
12
Law, Chun Hung Roberts
12
Gázquez-Abad, Juan Carlos
11
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11
Tan, Yong
11
Casaló, Luis V.
10
Huber, Frank
10
Ko, Eunju
10
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10
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10
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10
Wiedmann, Klaus-Peter
10
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9
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9
Füller, Johann
9
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9
Hajli, Nick
9
Hennig-Thurau, Thorsten
9
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9
Kreutzer, Ralf T.
9
Lowry, Paul Benjamin
9
Martens, Bertin
9
Rabinovich, Elliot
9
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9
Seo, Yuri
9
Veloutsou, Cleopatra
9
Verhagen, Tibert
9
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7
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RWTH Aachen
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3
Edward Elgar Publishing
3
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2
De Gruyter Oldenbourg
2
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
2
Maastricht Research School of Economics of Technology and Organizations
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Dr. Kovač
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bayerische Landeszentrale für Neue Medien
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Campus Verlag
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Center of Market Oriented Product and Production Management
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Centre de recherche pour l'étude et l'observation des conditions de vie
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Eberhard Karls Universität Tübingen
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European Marketing Academy
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Forschungsgruppe Konsum und Verhalten
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Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
GfK Belgium <Körperschaft>
1
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1
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Journal of retailing and consumer services
306
Journal of business research : JBR
281
International journal of internet marketing and advertising : IJIMA
116
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
98
Journal of internet commerce
92
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
87
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
85
International journal of electronic marketing and retailing : IJEMR
75
Electronic commerce research
74
Technological forecasting & social change : an international journal
70
The journal of product & brand management
64
Information systems research : ISR
60
Cogent business & management
58
Psychology & marketing
58
Journal of electronic commerce research : JECR
54
International journal of consumer studies
53
International journal of e-business research : an official publication of the Information Resources Management Association
53
Journal of marketing communications
51
International journal of advertising : the review of marketing communications
49
International journal of business information systems : IJBIS
49
Journal of fashion marketing and management
49
Journal of promotion management : innovations in planning and applied research
49
Asia Pacific journal of marketing and logistics
46
The journal of brand management : an international journal
46
International journal of electronic commerce : IJEC
45
Journal of management information systems : JMIS
44
Management science : journal of the Institute for Operations Research and the Management Sciences
44
International journal of hospitality management
43
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
41
Journal of marketing
40
SpringerLink / Bücher
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of technology marketing : IJTMkt
37
Journal of the Academy of Marketing Science
36
Journal of travel and tourism marketing
36
Tourism management : research, policies, practice
36
Electronic commerce research and applications
35
Journal of marketing management : MM
35
Young consumers : insight and ideas for responsible marketers
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
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Source
All
ECONIS (ZBW)
7,839
USB Cologne (EcoSocSci)
30
EconStor
3
OLC EcoSci
1
RePEc
1
Showing
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
5
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
6
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
7
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
8
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
9
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
10
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
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