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Social media: a new frontier for retailers?

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An international study of online retailer resources and performance from a resource-based perspective

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A knowledge marketing model : determinants of organisational resource-based capabilities on e-retail performance

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The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape

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Internet retailing as a marketing strategy

Janssen, Maarten C. W.; Noll, Rob van der - 2005

We analyze the incentives for incumbent bricks-and-mortar firms and newentrants to start an online retail channel in a differentiated goods market. Tothis end we set up a two-stage model where firms first decide whether or notto build the infrastructure necessary to start an online retail...

Persistent link: https://www.econbiz.de/10011343275