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Der digitale Content-Markt : eine ökonomische Analyse
Wittig-Christ, Dörte - 2006
Persistent link: https://www.econbiz.de/10003389354
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Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua; Yang, Xueping; Wang, Xinwei; Stratopoulos, … - In: Journal of management information systems : JMIS 38 (2021) 2, pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth; Johnson, Johney - In: Colombo business journal : international journal of … 12 (2021) 2, pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna; Mero, Joel; Munnukka, Juha; Zimmer, Marcus; … - In: Industrial marketing management : the international … 118 (2024), pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
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B2B digital content marketing in uncertain situations : a systematic review
Yaghtin, Shahrzad; Safarzadeh, Hossein; Zand, Mehdi Karimi - In: The journal of business & industrial marketing 37 (2022) 9, pp. 1852-1866
Persistent link: https://www.econbiz.de/10013401990
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Monetization of Digital Content : Drivers of Revenue on Q&A Platforms
Ye, Hua (Jonathan); Yang, Xueping; Wang, Xinwei; … - 2023
Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...
Persistent link: https://www.econbiz.de/10014345288
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Monetization of Digital Content : Drivers of Revenue on Q&A Platforms
Ye, Hua (Jonathan); Yang, Xueping; Wang, Xinwei; … - 2021
Valuation of digital content has important individual, organizational, and microeconomic implications. Yet, the existing understanding of digital content consumption is focused primarily on consumption of free content. This means, that digital content is not a source of revenue for contributors...
Persistent link: https://www.econbiz.de/10014086405
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Optimization in online content recommendation services : beyond click-through rates
Besbes, Omar; Gur, Yonatan; Zeevi, Assaf - In: Manufacturing & service operations management : M & SOM 18 (2016) 1, pp. 15-33
Persistent link: https://www.econbiz.de/10011437902
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Enterprise web services-enabled translation framework
Serhani, M. A.; Jaffar, A.; Campbell, Piers; Atif, Y. - In: Information systems and e-business management : ISeB 9 (2011) 4, pp. 497-517
Persistent link: https://www.econbiz.de/10009383010