Upadhyay, Dr. Aditya; Agrawal, Pankhuri; Chauhan, Raveena - 2019
Visual merchandising has long lived in the domain of brick-and-mortar stores. It is viewed as an indispensable tool to provide aesthetic pleasure to the customers and to uplift the sales of the stores. Similarly, in the era of online retail stores, retailers need to raise their game so as to...