Crespo-Almendros, Esmeralda; Barrio-García, Salvador del - In: The international journal of management science and … (2015) 15, pp. 28-45
's experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 … and the website depends on the individual's experience of using the Internet. Price discount has a direct influence on … attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …
