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~subject:"Electronic Commerce"
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Electronic Commerce
Marketingmanagement
17,105
Marketing management
16,516
Vertriebsweg
4,925
Distribution channel
4,921
Marketing
3,795
Consumer behaviour
3,572
Konsumentenverhalten
3,554
Theorie
3,211
Theory
3,201
Relationship marketing
2,451
Beziehungsmarketing
2,442
Deutschland
2,394
Germany
2,296
Direktmarketing
1,926
USA
1,733
United States
1,676
Direct marketing
1,579
Brand management
1,498
Online-Marketing
1,494
Markenführung
1,490
Internet marketing
1,441
Einzelhandel
1,269
Retail trade
1,246
Strategisches Management
1,211
Unternehmenserfolg
1,092
Firm performance
1,088
E-commerce
1,024
Lieferantenmanagement
943
Supplier relationship management
943
Strategic management
942
Innovation
926
Internationales Marketing
888
Werbung
885
International marketing
870
Advertising
845
SME
826
KMU
825
Online-Handel
823
Online retailing
820
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1
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Heinemann, Gerrit
9
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7
Kollmann, Tobias
7
Schramm-Klein, Hanna
7
Verhoef, Peter C.
7
Neslin, Scott A.
6
Yan, Ruiliang
6
Bliemel, Friedhelm
5
Li, Guo
5
Skiera, Bernd
5
Wagner, Gerhard
5
Yadav, Manjit S.
5
Albers, Sönke
4
Arce-Urriza, Marta
4
Baal, Sebastian van
4
Bauer, Hans H.
4
Birkhofer, Ben
4
Carlton, Dennis W.
4
Chaffey, Dave
4
Chevalier, Judith A.
4
Clement, Michel
4
Frasquet Deltoro, Marta
4
Fritz, Wolfgang
4
Frost, Raymond
4
Hudetz, Kai
4
Janssen, Maarten C. W.
4
Konuş, Umut
4
Leimstoll, Uwe
4
Niu, Baozhuang
4
Pauwels, Koen
4
Ruyter, Ko de
4
Schumann, Jan Hendrik
4
Schögel, Marcus
4
Steinmann, Sascha
4
Straker, Karla
4
Strauss, Judy
4
Theobald, Axel
4
Wrigley, Cara
4
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3
Bang, Youngsok
3
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5
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2
National Bureau of Economic Research
2
American Marketing Association
1
Boston Consulting Group
1
Bundesverband Digitale Wirtschaft
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
BusinessVillage GmbH
1
Deutscher Direktmarketing-Verband
1
Direct Marketing Association
1
Erasmus Research Institute of Management
1
Ernst & Young GmbH, Wirtschaftsprüfungsgesellschaft <Stuttgart>
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Federation of European Direct Marketing
1
GCN, General Consulting Network GmbH <Bregenz; Winterthur>
1
Hamburger Forum Medienökonomie
1
Handelshochschule Leipzig
1
IGI Global
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Handelsforschung <Köln>
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Conference on E-Business and Applications <10., 2024, Singapore; Online>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
Julius-Maximilians-Universität Würzburg
1
Ludwig-Maximilians-Universität München
1
Münsteraner Führungsgespräch <40, 2001, Münster (Westf)>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rheinwerk Verlag
1
SwissICT, Schweizerischer Verband der Informations- und Kommunikationstechnologie
1
Universität Konstanz
1
Universität St. Gallen
1
Verlag Werner Hülsbusch
1
Wiley-VCH
1
Winter Educators' Conference <2002, Austin, Tex.>
1
ebrary, Inc
1
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Journal of retailing and consumer services
29
Journal of business research : JBR
22
Journal of retailing
21
European journal of operational research : EJOR
20
International journal of production economics
17
Transportation research / E : an international journal
13
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Electronic commerce research
9
International journal of retail & distribution management
9
SpringerLink / Bücher
9
The journal of business & industrial marketing
9
International journal of production research
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Information systems research : ISR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Journal of the Academy of Marketing Science
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
The international review of retail, distribution and consumer research
6
Business horizons
5
Contemporary research in e-branding
5
Customer relationship management in electronic markets
5
Decision sciences : DS
5
IEEE transactions on engineering management : EM
5
Information systems and e-business management : ISeB
5
International journal of electronic commerce : IJEC
5
International journal of electronic marketing and retailing : IJEMR
5
International journal of internet marketing and advertising : IJIMA
5
International journal of retail and distribution management
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of marketing
5
Journal of organizational computing and electronic commerce
5
Journal of strategic marketing
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
Springer eBook Collection / Business and Economics
5
Developing digital marketing : relationship perspectives
4
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Source
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ECONIS (ZBW)
1,078
USB Cologne (EcoSocSci)
24
USB Cologne (business full texts)
2
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1
Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Avery, Jill
;
Steenburgh, Thomas J.
;
Deighton, John
; …
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 96-111
Persistent link: https://www.econbiz.de/10009778035
Saved in:
2
Dual sales channel management with service competition
Chen, Kay-yut
;
Kaya, Murat
;
Özer, Özalp
- In:
Manufacturing & service operations management : M & SOM
10
(
2008
)
4
,
pp. 654-675
Persistent link: https://www.econbiz.de/10003773480
Saved in:
3
Online-Verkauf in der Versicherungswirtschaft - Potenziale und Grenzen
Cramer, Jürgen
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 1-21)
.
2007
Persistent link: https://www.econbiz.de/10003500193
Saved in:
4
Direktversicherer - Kundenorientierung mit Kompromissen? (Illustration am Beispiel Schadenmanagement)
Kiel, Albrecht
;
Sooth, Christian Paul
- In:
Aktuelle Fragen in der Versicherungswirtschaft : mit …
,
(pp. 115-126)
.
2007
Persistent link: https://www.econbiz.de/10003500237
Saved in:
5
Special issue: Quantitative models to support direct marketing in electronic channels
Bose, Indranil
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003845408
Saved in:
6
Paper or electronic? Preferred and disfavored reception channels for direct marketing
Elkelä, Kari
- In:
Regulatory and economic challenges in the postal and …
,
(pp. 333-354)
.
2005
Persistent link: https://www.econbiz.de/10003295998
Saved in:
7
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
8
Digital channels for building collaborative consumption communities
Garrett, Alex
;
Straker, Karla
;
Wrigley, Cara
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 160-184
Persistent link: https://www.econbiz.de/10011760766
Saved in:
9
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
10
Dual-channel decision in a shopping complex when considering consumer channel preference
Yu, Yugang
;
Sun, Libo
;
Guo, Xiaolong
- In:
Journal of the Operational Research Society
71
(
2020
)
10
,
pp. 1638-1656
Persistent link: https://www.econbiz.de/10012314371
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