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~subject:"Electronic Commerce"
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Electronic Commerce
Business-to-business marketing
3,524
B-to-B-Marketing
3,466
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1,567
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1,567
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782
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Swani, Kunal
4
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3
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3
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3
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3
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2
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2
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Industrial marketing management : the international journal for industrial and high-tech firms
62
The journal of business & industrial marketing
28
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15
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7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of e-business research : an official publication of the Information Resources Management Association
4
SpringerLink / Bücher
4
Dissertation.de
3
Electronic markets : the international journal on networked business
3
International journal of networking and virtual organisations : IJNVO
3
Journal of customer behaviour
3
Journal of global information management : an official publication of the Information Resources Management Association
3
Management information systems : mis quarterly
3
Marketing intelligence & planning
3
Arbeitsberichte des Instituts für Informatik, Friedrich-Alexander-Universität Erlangen Nürnberg
2
Ausgewählte Studien des ECC Handel
2
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2
Dresdner Beiträge zur Wirtschaftsinformatik
2
Europäische Hochschulschriften / 5
2
Forum Marketing
2
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
2
International journal of electronic business
2
International journal of operations and quantitative management : IJOQM
2
Journal of internet commerce
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Marketing science
2
Reihe Electronic Commerce
2
Reihe FH-Schriften zu Marketing und IT
2
Schriften zum innovativen Marketing
2
Schriftenreihe des Fachbereichs Versicherungswesen der Fachhochschule Köln
2
The journal of services marketing
2
Wirtschaftsrecht und Wirtschaftspolitik
2
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2
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1
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1
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ECONIS (ZBW)
399
USB Cologne (EcoSocSci)
35
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1
Impact of B2C e-commerce codes of conduct on sales volume : lessons from the Spanish perspective
Gallego, M. Dolores
;
Bueno Avila, Salvador
; …
- In:
The journal of business & industrial marketing
31
(
2016
)
3
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011523979
Saved in:
2
Customer orientation structure for Internet-based business-to-business platform firms
Chakravarty, Anindita
;
Kumar, Alok
;
Grewal, Rajdeep
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 1-23
Persistent link: https://www.econbiz.de/10010419910
Saved in:
3
How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry
Bongers, Franziska M.
;
Schumann, Jan Hendrik
;
Schmitz, …
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10012584524
Saved in:
4
Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
Saved in:
5
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
6
Adopting organizational virtualization in B2B firms : an empirical study in Singapore
Liu, Chunhui
;
Sia, Choon Ling
;
Wei, Kwok Kee
- In:
Information & management : the internat. journal of …
45
(
2008
)
7
,
pp. 429-437
Persistent link: https://www.econbiz.de/10003777687
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7
Three essays on marketing strategies in e-commerce and business-to-business service industries
Strauss, Steven Simon
-
2002
Persistent link: https://www.econbiz.de/10003780517
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8
B2B e-commerce and relationship marketing
Sengupta, Anand
;
Tripathi, Prashant
- In:
E-commerce and marketing
,
(pp. 1-8)
.
2008
Persistent link: https://www.econbiz.de/10003810122
Saved in:
9
Brand positioning in the B2B online environment : a case from the UK print industry
Virtsonis, Nicolas
;
Harridge-March, Sally
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 556-570
Persistent link: https://www.econbiz.de/10003881161
Saved in:
10
Extending TAM and IDT to predict the adoption of the Internet for B-to-B marketing activities: an empirical study of UK companies
Eid, Riyad
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 68-85
Persistent link: https://www.econbiz.de/10003891599
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