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Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo; Choi, Yun Jung; Lee, Yuri - In: Journal of fashion marketing and management 19 (2015) 4, pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy
Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75
Persistent link: https://www.econbiz.de/10012291508
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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Teen girls' adoption of a virtual fashion world
Kobia, Caroline; Liu, Chuanlan - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 419-432
Persistent link: https://www.econbiz.de/10011615438
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The role of social media on young online consumer behavior
Miháldinecz, Fanni; Rua, Orlando Manuel Martins … - In: Handbook of research on digital transformation …, (pp. 144-168). 2022
Persistent link: https://www.econbiz.de/10014438091
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What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
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High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun; Stoel, Leslie - In: The journal of product & brand management 23 (2014) 6, pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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No Economy : wie der Gratiswahn das Internet zerstört
Schmalz, Gisela - 2009 - 1. Aufl
Die Webwirtschaft läuft Gefahr, ähnlich wie die Finanzwirtschaft, in sich zusammenzufallen. Gegen das Hauptübel, die Gratisangebote und die Jagd nach ihnen, geht die Autorin schonungslos vor - alles ökonomisch begründet.
Persistent link: https://www.econbiz.de/10003785407