language was English, only half of current web consumers speak English as their first language. By 2004, less than one-third of … web consumers worldwide will speak English as their first language. Although U.S. marketers have rushed to build web sites … impact of presenting web sites in a consumer's second language; i.e. English. Research on how consumers, particularly …

services -- Chapter 1. Language discordance and technological facilitation in health care service encounters: A contrastive …. Introduction -- 2. Politeness in call centres -- 3. Data and analytic methods -- 4. Globalizing the language of service encounters … knowledgeable -- 5. Concluding remarks -- References -- Chapter 6. Call centre service encounters: Second-language users …