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~subject:"Electronic Commerce"
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Electronic Commerce
Konsumentenverhalten
79,198
Consumer behaviour
78,765
Marketing
29,196
Markenführung
17,039
Brand management
17,016
Theorie
13,555
Theory
13,361
Marktforschung
12,257
Automotive industry
12,159
Kfz-Industrie
12,121
Markenimage
10,878
Brand image
10,663
Beziehungsmarketing
10,531
Relationship marketing
10,521
Deutschland
10,379
Germany
9,109
USA
7,978
United States
7,542
Marketingmanagement
6,888
Marketing management
6,620
Markenartikel
6,615
Market research
6,545
Brand
6,461
Social Web
5,859
Social web
5,853
Customer satisfaction
5,846
Kundenzufriedenheit
5,845
Online-Marketing
5,712
Internet marketing
5,659
Online-Handel
5,549
Online retailing
5,533
Einzelhandel
4,798
Retail trade
4,558
Service quality
4,528
Dienstleistungsqualität
4,524
Werbewirkung
4,249
Advertising effects
4,184
Werbung
4,174
E-commerce
3,852
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Undetermined
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773
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6
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Lammenett, Erwin
20
Heinemann, Gerrit
15
Bauer, Hans H.
14
Usman, Osly
14
Benbasat, Izak
11
Dwivedi, Yogesh Kumar
11
Pavlou, Paul A.
11
Fritz, Wolfgang
10
Kreutzer, Ralf T.
10
Krishnamurthy, Sandeep
9
Law, Chun Hung Roberts
9
Rabinovich, Elliot
9
Civelek, Mustafa Emre
8
Kollmann, Tobias
8
Schramm-Klein, Hanna
8
Tan, Yong
8
Ahuja, Vandana
7
Akram, Umair
7
Breugelmans, Els
7
Engelhardt, Jan-Frederik
7
Fedoseeva, Svetlana
7
Ghose, Anindya
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Martens, Bertin
7
Silberer, Günter
7
Spann, Martin
7
Verhagen, Tibert
7
Walsh, Gianfranco
7
Alt, Rainer
6
Cebollada, Javier
6
Clement, Michel
6
Dennis, Charles
6
Duarte, Paulo
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Fassott, Georg
6
Frasquet Deltoro, Marta
6
Hjort, Klas
6
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Springer Fachmedien Wiesbaden
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IGI Global
9
National Bureau of Economic Research
8
RWTH Aachen
4
Technische Universität Braunschweig / Institut für Marketing
4
OECD
3
American Marketing Association
2
Edward Elgar Publishing
2
European Communication Council
2
Gesellschaft zur Erforschung des Markenwesens
2
Maastricht Research School of Economics of Technology and Organizations
2
Springer International Publishing
2
Verlag Dr. Kovač
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
Brookings Institution / Task Force on the Internet
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Conference on E-Commerce, E-Business, E-Government <5, 2005, Posen>
1
Deutsche Bank <Frankfurt am Main> / Research
1
Deutsche Bank <Frankfurt, Main>
1
Dialog Marketing Competence Center <Kassel>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
ENTER <22., 2015, Lugano>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
European Marketing Academy
1
European Travel Commission
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
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Europäische Kommission / Generaldirektion Justiz und Verbraucher
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1
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1
Fachhochschule Gelsenkirchen / Center of Automotive Research
1
Forschungsgruppe Konsum und Verhalten
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Fritz Knapp Verlag
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Published in...
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Journal of retailing and consumer services
159
Journal of business research : JBR
70
Journal of internet commerce
56
Electronic commerce research
55
International journal of electronic marketing and retailing : IJEMR
47
SpringerLink / Bücher
41
Information systems research : ISR
38
International journal of e-business research : an official publication of the Information Resources Management Association
37
International journal of business information systems : IJBIS
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of internet marketing and advertising : IJIMA
30
Journal of management information systems : JMIS
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Electronic commerce research and applications
27
Journal of retailing
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
Asia Pacific journal of marketing and logistics
24
Cogent business & management
24
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
24
Journal of electronic commerce research : JECR
23
International journal of electronic commerce : IJEC
22
International journal of hospitality management
22
International journal of electronic business
21
International journal of consumer studies
20
Journal of fashion marketing and management
20
Psychology & marketing
19
Electronic markets : the international journal on networked business
18
Information systems and e-business management : ISeB
18
Springer eBook Collection
18
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
Technological forecasting & social change : an international journal
16
International journal of electronic customer relationship management : IJECRM
15
European research studies
14
International journal of technology marketing : IJTMkt
14
Journal of marketing
14
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Source
All
ECONIS (ZBW)
4,021
USB Cologne (EcoSocSci)
147
USB Cologne (business full texts)
17
RePEc
2
Showing
1
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4,187
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1
Illuminating the e-commerce
marketing
mix : framework development,
marketing
tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Bringing product and consumer ecosystems to the strategic forefront
Dass, Mayukh
;
Kumar, Shivina
- In:
Business horizons
57
(
2014
)
2
,
pp. 225-234
Persistent link: https://www.econbiz.de/10010358724
Saved in:
3
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
5
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
6
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
7
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
8
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
9
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
10
The impact of consumer avatars in Internet retailing on self-congruity with brands
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana M.
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 631-641
Persistent link: https://www.econbiz.de/10011399164
Saved in:
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