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Older audiences and digital media : focus on Romania
Ivan, Loredana; Schiau, Ioana - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
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Medienwandel kompakt 2008 - 2010 : Schlaglichter der Veränderung in Medienökonomie, -politik, -recht und Journalismus - ausgewählte Netzveröffentlichungen
Krone, Jan - 2011 - 1. Auflage 2011 (Online-Ausg.)
Internet.Die Beiträge entstammen den bekanntesten deutschen Netzpublikationen/Blogs (zum Beispiel der mit dem Grimme Online …, stellt gleichermaßen einen Effekt des Medienwandels dar. Das zunehmend unübersichtliche Internet mit seiner Vielzahl an … gefilterten, kompakten Überblick über die Umbrüche der Medienlandschaft durch die Digitalisierung, das Internet.Die Beiträge …
Persistent link: https://www.econbiz.de/10012015342
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Users' perceptions on privacy and their intention to transact online : a study on Greek internet users
Zorotheos, A.; Kafeza, E. - In: Direct marketing : an international journal 3 (2009) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003937013
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Online content : who is willing to pay and for what?
Tarkiainen, Anssi; Arminen, Heli; Kuivalainen, Olli - In: International journal of business information systems : … 17 (2014) 3, pp. 283-305
Persistent link: https://www.econbiz.de/10010478637
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The power of internet exposure : influence of online news coverage on restaurant survival
Li, Hui; Chen, Qian-Xia; Liang, Sai; Yang, Jing-Jing - In: International journal of contemporary hospitality management 34 (2022) 4, pp. 1399-1422
Persistent link: https://www.econbiz.de/10013164614
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Do followers matter? : quantitative success factors of sale enhancing product review blogs
Zimmermann, Robert; Thieme, Sascha - In: Digitale Transformation des Marketing, (pp. 56-69). 2018
When analysing the impact of blogs on sales, previous research focused solely on qualitative factors (e.g. trust and credibility). This article, however, answers the question if one can also identify quantitative factors such as the number of followers on social media and similar. For this...
Persistent link: https://www.econbiz.de/10013258706
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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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Innovative perspective of marketing engagement : enhancing users' loyalty in social media through blogging
Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty (UL) for Facebook social media. Market engagement...
Persistent link: https://www.econbiz.de/10012297290
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Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara - In: Mass Customization and Customer Centricity : In Honor …, (pp. 211-238). 2023
Persistent link: https://www.econbiz.de/10014322025