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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189
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Interactive applications with artificial intelligence : the role of trust among digital assistant users
Purwanto, Pur; Kuswandi, Kuswandi; Fatmah, Fatmah - In: Foresight and STI governance : journal of the National … 14 (2020) 2, pp. 64-75
People are increasingly dependent on technology. On the other hand, companies' large-scale investments to establish an ongoing loyalty with technology platforms and ecosystems show negative results. This is due to lower trust, concerns about risk, and increasing issues of privacy. Despite the...
Persistent link: https://www.econbiz.de/10012438355
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
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From customer to actor value propositions : an analysis of digital transaction platforms
Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279
Persistent link: https://www.econbiz.de/10012590016
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Awareness of network security and customer value : the company and customer perspective
Krawczyk-Sokołowska, Izabela; Caputa, Wiesława - In: Technological forecasting & social change : an … 190 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014441438
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The king is naked : discovering that frequent customers may not be your best friend
Joia, Luiz Antonio; Sanz, Paulo Sérgio da Silva - In: Web technologies for commerce and services online, (pp. 135-148). 2008
Persistent link: https://www.econbiz.de/10003634201
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Einsatzmöglichkeiten des Customer Profiling im Kundenrückgewinnungsmanagement des E-Retailing
Möhlenbruch, Dirk; Ritschel, Falk; Sinning, Falk - 2009
Persistent link: https://www.econbiz.de/10003890220
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Assessing customers' perceived value of the online channel of multichannel retailers : a two country examination
Carlson, Jamie; O'Cass, Aron; Ahrholdt, Dennis C. - In: Journal of retailing and consumer services 27 (2015), pp. 90-102
Persistent link: https://www.econbiz.de/10011388091