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Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander - In: Journal of management information systems : JMIS 32 (2015) 1, pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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Self as brand and brand as self : a 2x2 dimension conceptual model of self-branding in the digital economy
Hu, Lingshu - In: Journal of internet commerce 20 (2021) 3, pp. 355-370
Persistent link: https://www.econbiz.de/10012549666
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EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
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Social commerce : a contingency framework for assessing marketing potential
Yadav, Manjit S.; Valck, Kristine de; Hennig-Thurau, … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 311-323
Persistent link: https://www.econbiz.de/10010242268
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Investigating social commerce as an alternate model for online commerce in developing countries : a case of Pakistani economy
Talat, Amina; Azar, Sana; Yousaf, Muhammad Waqar - In: Pakistan journal of commerce and social sciences 7 (2013) 1, pp. 223-242
The study is an empirical quantitative research. In light of intense literature review it proposes a new model for effectiveness of social commerce in Pakistan. It has three objectives. It firstly investigates the relationship between perceived risk, social networking focus, and perceived value...
Persistent link: https://www.econbiz.de/10010260193
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Implementation of chatbot in online commerce, and open innovation
Illescas-Manzano, María D.; López, Noé Vicente; … - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-20
first part of a company's sales funnel. The main goal was to apply a chatbot via Facebook Messenger supported by the …
Persistent link: https://www.econbiz.de/10012600998
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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New social consumer? : determining factors of Facebook commerce
Liébana-Cabanillas, Francisco; Corral-Hermoso, José … - In: Journal of decision systems 27 (2018) 4, pp. 213-237
Persistent link: https://www.econbiz.de/10012164223
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E-commerce market trends : a case study in leveraging Web 2.0 technologies to gain and improve competitive advantage
Kiu, Ching-Chieh; Lee, Chien-Sing - In: International journal of business information systems : … 25 (2017) 3, pp. 373-392
Persistent link: https://www.econbiz.de/10011756978
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Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi; Ayyash, Mohannad Moufeed - In: International journal of networking and virtual … 24 (2021) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10012596094