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~subject:"Electronic Commerce"
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Electronic Commerce
Consumer behaviour
82,942
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80,462
Brand management
17,666
Markenführung
17,252
Brand image
11,164
Markenimage
11,050
Theorie
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9,860
Relationship marketing
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9,796
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7,765
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6,500
Brand
6,461
Online-Marketing
6,184
Internet marketing
6,141
Customer satisfaction
5,938
Social Web
5,812
Social web
5,806
Kundenzufriedenheit
5,768
USA
5,725
Online-Handel
5,661
Online retailing
5,649
United States
5,471
Deutschland
5,397
Germany
5,048
Advertising
5,030
Werbung
5,015
Service quality
4,504
Einzelhandel
4,458
Dienstleistungsqualität
4,457
Retail trade
4,404
Marketingmanagement
3,776
Marketing management
3,766
E-commerce
3,653
Verbraucherverhalten
3,589
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3,576
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3,490
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9
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Tan, Yong
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7
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6
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6
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6
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Maastricht Research School of Economics of Technology and Organizations
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Centre de recherche pour l'étude et l'observation des conditions de vie
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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European Marketing Academy
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1
Konsum im Wandel - das Transformative Potenzial <Veranstaltung> <2017, Klagenfurt>
1
London Economics Ltd
1
Markendialog <13, 2009, Berlin>
1
Markendialog <5, 2001, Frankfurt, Main>
1
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Journal of retailing and consumer services
158
Journal of business research : JBR
70
Electronic commerce research
63
Journal of internet commerce
55
International journal of electronic marketing and retailing : IJEMR
52
Information systems research : ISR
38
International journal of e-business research : an official publication of the Information Resources Management Association
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
International journal of business information systems : IJBIS
34
International journal of internet marketing and advertising : IJIMA
33
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Journal of management information systems : JMIS
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of retailing
28
Electronic commerce research and applications
27
Management science : journal of the Institute for Operations Research and the Management Sciences
27
SpringerLink / Bücher
26
Cogent business & management
24
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
International journal of hospitality management
23
Journal of electronic commerce research : JECR
23
The international review of retail, distribution and consumer research
23
International journal of electronic commerce : IJEC
22
International journal of consumer studies
19
Journal of fashion marketing and management
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems and e-business management : ISeB
18
International journal of electronic business
18
International journal of electronic business : IJEB
17
International journal of retail and distribution management
17
Technological forecasting & social change : an international journal
15
Global business review
14
International journal of electronic customer relationship management : IJECRM
14
International journal of networking and virtual organisations : IJNVO
14
Journal of marketing
14
Journal of the Academy of Marketing Science
14
European journal of operational research : EJOR
13
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ECONIS (ZBW)
3,743
USB Cologne (EcoSocSci)
47
USB Cologne (business full texts)
1
RePEc
1
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1
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
2
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
Saved in:
3
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
4
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
Impact of online product presentation on sales : the effects of text-image introductory information and celebrity endorsements
Liu, Lei
;
Wu, Shaohui
;
Cai, Guoliang
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1220-1232
Persistent link: https://www.econbiz.de/10014485562
Saved in:
6
Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
7
Wirkung interaktiver Markenauftritte im Internet
Kiss, Greg
-
2005
Persistent link: https://www.econbiz.de/10002626912
Saved in:
8
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
9
The effect of human image in B2C website design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
10
Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
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