Facebook ads are widely used by companies around the world who spend significant budget on this promotional tool. We … focus in this research on financial returns of Facebook ads designed towards reaching sales (conversions), particularly …: how profitable is Facebook advertisement for businesses and what factors affects profitability. To achieve the goal we …

affective influence, word of mouth, affective influence, advertising influence, purchasing experience and viral reach on social …

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online … Facebook’s services, it explains how digital advertising companies' revenues could be taxed based on the respective country in … advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy …

monitoring. In response, Google, Facebook and Twitter made available repositories of political advertisements appearing on their … respective platforms. The intended promise was to make the process of political advertising less of a 'black box' and render … voter targeting more transparent to public review. In this paper, we consider whether the Facebook Ad Library actually …