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usefulness, perceived ease of use, attitude and trust on the intention to follow online advice. Design/methodology/approach The … modeling (SEM). Findings The findings revealed that trust, perceived usefulness and attitude are key predictors of the …
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Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can make informed … higher purchase intention when compared to emotional reviews. The trust cues were only relevant in interaction with variables … that measure trust in the Internet as a safe environment for making monetary transactions. Furthermore, we found that …
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