This study aims to determine the effect of Brand Ambassador, Brand Image, and Product Quality on Purchasing Decisions … variable can be explained by Brand Ambassador, Brand Image, and Product Quality which have an influence on the Purchase … Decision by 40.8%. The conclusion that can be drawn is that the Purchase Decision can be explained by the Brand Ambassador …

-- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private … in India -- 9. Sustainable Line Extensions as a Blueprint for Brand Visibility: Learning from the NoLo Spirits Experience … -- 10. Beyond Labelling: Brand Perception in Preferences for Sustainable Pork Products -- 11. Building Upon Retailers …