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~subject:"Electronic Commerce"
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The impact of young celebrity...
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Electronic Commerce
Consumer behaviour
83,876
Konsumentenverhalten
81,427
Social Web
20,876
Social web
20,845
Werbung
13,915
Online-Marketing
13,279
Internet marketing
13,163
Theorie
11,509
Advertising
11,388
Theory
11,298
Brand image
11,261
Brand management
11,151
Markenimage
11,149
Markenführung
11,063
Relationship marketing
10,820
Beziehungsmarketing
10,777
Youth
9,353
Jugendliche
9,094
Werbewirkung
8,045
USA
7,840
Advertising effects
7,818
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7,311
United States
7,260
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6,760
Online retailing
6,746
Customer satisfaction
6,183
Germany
6,120
Kundenzufriedenheit
6,009
E-commerce
5,649
Markenartikel
5,448
Brand
5,383
Service quality
4,709
Dienstleistungsqualität
4,657
Marketingmanagement
4,563
Einzelhandel
4,528
Marketing management
4,525
Retail trade
4,458
Viral marketing
4,168
Virales Marketing
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Kollmann, Tobias
19
Lammenett, Erwin
16
Heinemann, Gerrit
15
Pavlou, Paul A.
14
Usman, Osly
14
Benbasat, Izak
12
Dwivedi, Yogesh Kumar
12
Ghose, Anindya
12
Law, Chun Hung Roberts
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Bauer, Hans H.
11
Martens, Bertin
11
Tan, Yong
11
Wirtz, Bernd W.
11
Chaffey, Dave
10
Fritz, Wolfgang
10
Kreutzer, Ralf T.
10
Schultz, Carsten D.
10
Viswanathan, Siva
10
Ahuja, Vandana
9
Chen, Jianqing
9
Rabinovich, Elliot
9
Schumann, Jan Hendrik
9
Walsh, Gianfranco
9
Akram, Umair
8
Bergemann, Dirk
8
Civelek, Mustafa Emre
8
Fassott, Georg
8
Goldfarb, Avi
8
Kumar, Anil
8
Li, Minqiang
8
Martínez-López, Francisco J.
8
Qiu, Liangfei
8
Schramm-Klein, Hanna
8
Duarte, Paulo
7
Duch-Brown, Néstor
7
Fedoseeva, Svetlana
7
Fletcher, Amelia
7
Guo, Xiaolong
7
Kalia, Prateek
7
Kumar, Subodha
7
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IGI Global
20
National Bureau of Economic Research
11
Edward Elgar Publishing
4
OECD
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RWTH Aachen
4
Technische Universität Dresden
4
Springer Gabler <Firma>
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
2
Bund-Verlag
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Bundesverband Digitale Wirtschaft
2
Dgroup
2
Fachhochschulbibliothek Münster
2
GeNeMe <2001, Dresden>
2
Information Resources Management Association
2
Maastricht Research School of Economics of Technology and Organizations
2
NetLibrary, Inc
2
Organisation for Economic Co-operation and Development
2
Rheinwerk Verlag
2
Springer-Verlag GmbH
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Verlag Dr. Kovač
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Wiley-VCH
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epubli GmbH
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Allgemeine Gesellschaft für Philosophie in Deutschland
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Centre de recherche pour l'étude et l'observation des conditions de vie
1
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1
Deutscher Betriebswirte-Verlag GmbH
1
Deutscher Fachverlag
1
Deutscher Internet-Kongress <4, 1999, Karlsruhe>
1
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Journal of retailing and consumer services
174
Journal of business research : JBR
91
Electronic commerce research
84
International journal of electronic marketing and retailing : IJEMR
65
Journal of internet commerce
65
SpringerLink / Bücher
55
Information systems research : ISR
53
International journal of internet marketing and advertising : IJIMA
48
International journal of business information systems : IJBIS
45
Journal of management information systems : JMIS
45
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
International journal of e-business research : an official publication of the Information Resources Management Association
44
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
40
Management science : journal of the Institute for Operations Research and the Management Sciences
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Electronic commerce research and applications
33
International journal of electronic business
32
Journal of electronic commerce research : JECR
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of retailing
30
International journal of electronic commerce : IJEC
29
Technological forecasting & social change : an international journal
27
Cogent business & management
26
The international review of retail, distribution and consumer research
26
Asia Pacific journal of marketing and logistics
25
International journal of hospitality management
25
Information systems and e-business management : ISeB
24
International journal of retail & distribution management
24
CESifo working papers
23
Industrial marketing management : the international journal for industrial and high-tech firms
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Electronic markets : the international journal on networked business
22
International journal of networking and virtual organisations : IJNVO
22
Springer eBook Collection
22
Journal of open innovation : technology, market, and complexity
21
Journal of travel and tourism marketing
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
International journal of electronic customer relationship management : IJECRM
20
International journal of production economics
20
Journal of fashion marketing and management
20
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Source
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ECONIS (ZBW)
5,849
USB Cologne (EcoSocSci)
72
USB Cologne (business full texts)
3
RePEc
2
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1
Real versus virtual celebrity endorsement : presentation of online product information and consumer attitudes toward digital products
Baoku, Li
;
Nan, Yafeng
- In:
Marketing intelligence & planning
42
(
2024
)
2
,
pp. 304-328
Persistent link: https://www.econbiz.de/10015056861
Saved in:
2
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
3
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
4
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
5
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
6
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
7
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
8
Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta
;
Udita, Kulkarni
- In:
Analele Universitătii Dunărea de Jos Galaţi
26
(
2020
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
Saved in:
9
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
10
CEO vs. celebrity : the effect of streamer types on consumer engagement in brands' self-built live-streaming
Wei, Keshan
;
Xi, Wanyu
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 631-647
Persistent link: https://www.econbiz.de/10015062835
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