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~subject:"Electronic Commerce"
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Brand equity : defining, measu...
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Electronic Commerce
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Markenführung
17,000
Brand management
16,978
Marketingmanagement
16,897
Marketing management
16,079
Theorie
11,585
Theory
11,419
Markenimage
10,848
Beziehungsmarketing
10,703
Relationship marketing
10,689
Brand image
10,633
Deutschland
6,500
Markenartikel
6,429
Brand
6,380
USA
6,323
United States
6,096
Germany
6,092
Online-Marketing
5,880
Social Web
5,838
Social web
5,833
Internet marketing
5,791
Customer satisfaction
5,740
Kundenzufriedenheit
5,740
Marketing
5,540
Online-Handel
5,523
Online retailing
5,509
Einzelhandel
4,576
Retail trade
4,470
Dienstleistungsqualität
4,462
Service quality
4,459
Werbewirkung
4,281
Advertising effects
4,228
E-commerce
3,797
Werbung
3,740
Advertising
3,601
Verbraucherverhalten
3,565
Experiment
3,392
Emotion
3,298
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766
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124
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18
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6
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French
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Bauer, Hans H.
14
Usman, Osly
14
Pavlou, Paul A.
12
Benbasat, Izak
11
Kreutzer, Ralf T.
10
Rabinovich, Elliot
9
Civelek, Mustafa Emre
8
Dwivedi, Yogesh Kumar
8
Heinemann, Gerrit
8
Law, Chun Hung Roberts
8
Schramm-Klein, Hanna
8
Tan, Yong
8
Walsh, Gianfranco
8
Wiedmann, Klaus-Peter
8
Ahuja, Vandana
7
Akram, Umair
7
Clement, Michel
7
Fedoseeva, Svetlana
7
Ghose, Anindya
7
Kalia, Prateek
7
Kumar, Anil
7
Lowry, Paul Benjamin
7
Martens, Bertin
7
Martínez-López, Francisco J.
7
Verhagen, Tibert
7
Bijmolt, Tammo H. A.
6
Breugelmans, Els
6
Cebollada, Javier
6
Duarte, Paulo
6
Ellison, Glenn
6
Ellison, Sara Fisher
6
Fassott, Georg
6
Frasquet Deltoro, Marta
6
Frenzel, Tobias
6
Hjort, Klas
6
Land, Karl-Heinz
6
Mou, Jian
6
Schumann, Jan Hendrik
6
Stüber, Eva
6
Suckow, Christina
6
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Springer Fachmedien Wiesbaden
15
National Bureau of Economic Research
8
IGI Global
5
RWTH Aachen
4
OECD
3
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Edward Elgar Publishing
2
Gesellschaft zur Erforschung des Markenwesens
2
Maastricht Research School of Economics of Technology and Organizations
2
Verlag Dr. Kovač
2
AMCIS <15, 2009, San Francisco, Calif.>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Allgemeine Gesellschaft für Philosophie in Deutschland
1
American Marketing Association
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
1
Campus Verlag
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
European Marketing Academy
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / EU Consumer Programme
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Fachhochschulbibliothek Münster
1
Forschungsgruppe Konsum und Verhalten
1
Fritz Knapp Verlag
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Handelshochschule Leipzig
1
Information Resources Management Association
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Information and Communication Technologies in Tourism <(1999 :Innsbruck, Austria)>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
Internationales Design Zentrum Berlin
1
Julius-Maximilians-Universität Würzburg
1
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Published in...
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Journal of retailing and consumer services
159
Journal of business research : JBR
75
Journal of internet commerce
56
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
47
Information systems research : ISR
38
International journal of e-business research : an official publication of the Information Resources Management Association
38
International journal of business information systems : IJBIS
34
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of internet marketing and advertising : IJIMA
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Electronic commerce research and applications
28
Journal of retailing
27
SpringerLink / Bücher
27
Journal of management information systems : JMIS
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
Cogent business & management
24
International journal of retail & distribution management
24
Asia Pacific journal of marketing and logistics
23
International journal of electronic commerce : IJEC
23
Journal of electronic commerce research : JECR
23
The international review of retail, distribution and consumer research
23
International journal of hospitality management
22
Information systems and e-business management : ISeB
20
International journal of electronic business
20
International journal of consumer studies
19
Journal of fashion marketing and management
19
Psychology & marketing
19
Journal of the Academy of Marketing Science
18
International journal of electronic customer relationship management : IJECRM
17
International journal of retail and distribution management
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
International journal of electronic business : IJEB
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of marketing
16
Technological forecasting & social change : an international journal
16
European research studies
14
Global business review
14
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Source
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ECONIS (ZBW)
3,915
USB Cologne (EcoSocSci)
49
RePEc
1
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1
Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity
Klink, Benjamin
-
2023
Persistent link: https://www.econbiz.de/10014288845
Saved in:
2
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
Saved in:
3
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
Saved in:
4
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
5
Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan
;
Chen, Anran
;
Su, Chenting
- In:
Electronic commerce research
16
(
2016
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
Saved in:
6
A classificatory scheme for antecedents of the sources of "online brand equity"
Rana, Arunima
;
Bhatt, Anil
;
Rani, Leela
- In:
Journal of research in interactive marketing : …
9
(
2015
)
4
,
pp. 262-298
Persistent link: https://www.econbiz.de/10011455995
Saved in:
7
A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
Saved in:
8
Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar
;
Hallem, Yousra
;
Taga, Nadia
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
Saved in:
9
From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun
;
Zhu, Liangjie
- In:
China-focused cases : selected winners of the CEIBS …
,
(pp. 137-166)
.
2019
Persistent link: https://www.econbiz.de/10012004094
Saved in:
10
Brands as substitutes for the need for touch in online shopping
González-Benito, Óscar
;
Martos-Partal, Mercedes
;
San …
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 121-125
Persistent link: https://www.econbiz.de/10011388101
Saved in:
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