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Multichannel marketing : metrics and methods for on and offline success
Arikan, Akin - 2008
Persistent link: https://www.econbiz.de/10003659973
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Internet marketing : reaching customers anytime, anywhere, any platform
Duparcq, Patrick; Hanna, Richard; Berger, Paul D. - 2010
Persistent link: https://www.econbiz.de/10003830828
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E-marketing
Strauss, Judy; Frost, Raymond - 2009 - 5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003747670
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2006 - 3rd ed.
Persistent link: https://www.econbiz.de/10003290590
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E-marketing
Strauss, Judy; Ansary, Adel I. el-; Frost, Raymond - 2006 - 4. ed., internat. ed
Persistent link: https://www.econbiz.de/10002404895
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E-marketing
Strauss, Judy; Ansary, Adel I. el; Frost, Raymond - 2003 - 3rd ed
Persistent link: https://www.econbiz.de/10001702215
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Internet marketing : strategy, implementation and practice
Chaffey, Dave (contributor) - 2000
Persistent link: https://www.econbiz.de/10001448998
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Marketing in the digital age
O'Connor, John; Galvin, Eamonn - 2001 - 2nd ed
Persistent link: https://www.econbiz.de/10001449011
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The role of Internet marketing : a case study on the example of Croatian wood industry
Štefanović, Krešimir; Stipić, Igor; Kelić, Ivan - 2020
Persistent link: https://www.econbiz.de/10012601632
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Marketing 4.0 : moving from traditional to digital
Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan - 2016
Marketing 4.0: Moving from Traditional to Digital -- Contents -- Acknowledgments -- Prologue: From Marketing 3.0 to Marketing 4.0 -- About the Authors -- Part I: Fundamental Trends Shaping Marketing -- Chapter 1: Power Shifts to the Connected Customers -- From Exclusive to Inclusive -- From...
Persistent link: https://www.econbiz.de/10012683784