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Cluster analysis of luxury brands on the internet

Geerts, Angy - In: International journal of management and marketing … 6 (2013) 2, pp. 79-92

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Web atmospheric qualities in luxury fashion brand web sites

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Luxury fashion brands embracing the digital : an exploratory study to unfold the success strategy

Chadha, Kashika; Ahuja, Yukti - In: Manthan : journal of commerce and management 7 (2020) 1, pp. 60-75

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Conceptualization and assessment of E-service quality for luxury brands

Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470

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The influence of luxury brand personality on digital interaction evaluations : a focus on European and North American markets

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Omni-personal Luxury : How to Transform your Luxury Business for the Digital Age

Schmitt, Rebecca; Rossi, Arnaud; Bensoussan, Albert - 2022

tools to build personal relationships with customers. Taking you beyond omni-channel marketing, this book takes a deep dive …-personal marketing along the different channels and touchpoints within the customer journey. This book is for anyone who is interested in …