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The development and current trends of digital marketing and relationship marketing research

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Dark motives-counterfeit purchase framework : internal and external motives behind counterfeit purchase via digital platforms

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Hybrid sales structures in the age of e-commerce

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From connoisseur luxury to mass luxury : value co-creation and co-destruction in the online environment

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Exploring the role of omnichannel retailing technologies : future research directions

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Developing digital marketing : relationship perspectives

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Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

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The effects of e-commerce on franchising : practical implications and models

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B2B purchase engagement : examining the key drivers and outcomes in professional services

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