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Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta; Mollá Descals, Alejandro; … - In: International journal of retail & distribution management 45 (2017) 6, pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
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Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun; Deale, Cynthia S.; Lee, Jaeyong - In: Journal of revenue and pricing management 21 (2022) 6, pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
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Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad; Eugene Cheng-xi Aw; Alryalat, … - In: Asia Pacific journal of marketing and logistics 36 (2024) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888
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Building brand loyalty in e-commerce of fashion lingerie
Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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Role of community trust in driving brand loyalty in large online B2B communities
Sethi, Amit Rakesh; Dash, Satyabhusan; Mishra, Abhishek; … - In: The journal of business & industrial marketing 39 (2024) 2, pp. 256-272
Persistent link: https://www.econbiz.de/10014473031
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Official online brand stores or online marketplaces? : exploring innovation in consumer intentions
Wang, Yu-Bing; Chen, Pin Yin - In: Journal of innovation & knowledge : JIK 9 (2024) 3, pp. 1-17
, impacting their control over the customer experience, pricing, and brand presentation. Understanding consumer intentions in … negatively impacts channel selection intention, whereas brand loyalty and channel pricing advantage have positive effects. In …
Persistent link: https://www.econbiz.de/10015075444
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Brand presence in digital space
Rowley, Jennifer; Edmundson-Bird, David - In: Journal of electronic commerce in organizations : the … 11 (2013) 1, pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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Consumer-brand engagement with e-commerce market place brands
Mohanty, Pankaj Kumar; Dey, Dipanjan Kumar - In: Journal of electronic commerce in organizations : the … 18 (2020) 3, pp. 21-37
Persistent link: https://www.econbiz.de/10012292167