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The effect of e-service quality on football fan satisfaction and fan loyalty toward the websites of their favorable football teams
Pool, Javad Khazaei; Dehghan, Ali; Balouei Jamkhaneh, Hadi - In: International journal of e-business research : an … 12 (2016) 1, pp. 43-57
Persistent link: https://www.econbiz.de/10011446648
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Angewandte Sportökonomie des 21. Jahrhunderts : Wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
. Im zweiten Themenblock stehen wesentliche Aspekte der Vermarktung im Profisport im Mittelpunkt: Medien- und Namensrechte … und deren wirtschaftliche Bedeutung, Sponsoring, die Nutzung von Merchandising-Artikeln sowie der Handel für …
Persistent link: https://www.econbiz.de/10012402571
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Angewandte Sportökonomie des 21. Jahrhunderts : wesentliche Aspekte des Sportmanagements aus Expertensicht
Nowak, Gerhard (ed.) - 2019
Persistent link: https://www.econbiz.de/10012040334
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Online marketing during a global crisis : an exploration of sponsorship's effectiveness over the internet
Koronios, Konstantinos; Ntasis, Lazaros; Dimitropoulos, … - In: Journal for global business advancement : JGBA 16 (2023) 3, pp. 343-365
Persistent link: https://www.econbiz.de/10015057748
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Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos; Dimitropoulos, Panagiotis; … - In: The journal of high technology management research 31 (2020) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10012253886
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Examining the effects of team identification, e-service quality (e-SQ) and satisfaction on intention to revisit sports websites
Suh, Young Ik; Ahn, Taesoo; Pedersen, Paul M. - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 261-278
Persistent link: https://www.econbiz.de/10010195355
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Fantasy sports and gambling in sport : marketing implications for branding and fan engagement
Ditzio, Amber A. - In: Journal of electronic commerce in organizations : the … 14 (2016) 4, pp. 52-65
Persistent link: https://www.econbiz.de/10011591120
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The development of new sponsorship deals as new business-to-business services
Athanasopoulou, Pinelopi; Sarli, Elena - In: The journal of business & industrial marketing 30 (2015) 5, pp. 552-561
Persistent link: https://www.econbiz.de/10011339884
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E-commerce quality and adoptive elements of e-ticketing for entertainment and sporting events
Smith, Amber A.; Synowka, David P.; Smith, Alan D. - In: International journal of business information systems : … 15 (2014) 4, pp. 450-487
Persistent link: https://www.econbiz.de/10010394447
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Wettbewerb 2016 : Hauptgutachten : includes an English summary
Monopolkommission - 2016 - 1. Auflage
Persistent link: https://www.econbiz.de/10011573596