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Designing satisfying service encounters : website versus store touchpoints

Bolton, Ruth N.; Gustafsson, Anders; Tarasi, Crina O.; … - In: Journal of the Academy of Marketing Science 50 (2022) 1, pp. 85-107

Persistent link: https://www.econbiz.de/10012819742

Role of e-service quality, brand commitment and e-WOM trust on e-WOM intentions of millennials

Jain, Manu; Dixit, Saumya; Shukla, Amit - In: The international review of retail, distribution and … 33 (2023) 1, pp. 23-43

Persistent link: https://www.econbiz.de/10014226377

Global online entrepreneurship and the impact of innovation on brands

Krom, Ipek - In: Emerging Markets Journal : EMAJ 5 (2015) 2, pp. 79-89

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Determinants of loyalty toward Booking.com brand

da Silva e Cruz, Raquel; da Ascensão Marques, Alzira Maria - In: The international journal of management science and … (2014) 11, pp. 96-124

gathered through a questionnaire in a sample of 104 customers of the Booking.com portal, we performed a quantitative study … Booking.com customers and e-satisfaction are able to explain customers' loyalty toward Booking.com brand. …

Persistent link: https://www.econbiz.de/10010355720

The effects of service on multichannel retailers' brand equity

White, Ryan C.; Joseph-Mathews, Sacha; Voorhees, Clay M. - In: The journal of services marketing 27 (2013) 4, pp. 259-270

Persistent link: https://www.econbiz.de/10009788860

Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA

Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009512888

Impact of brand experience on brand equity of online shopping portals : a study of select e-commerce sites in the state of Jammu and Kashmir

Beig, Faseeh Amin; Nika, Fayaz Ahmad - In: Global business review 23 (2022) 1, pp. 156-175

Persistent link: https://www.econbiz.de/10012822105

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Framework for success of online brand management : a systematic literature review

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 300-317

Persistent link: https://www.econbiz.de/10011573434

Building brand loyalty in e-commerce of fashion lingerie

Sanchez Torres, Javier A.; Arroyo-Cañada, Francisco-Javier - In: Journal of fashion marketing and management 21 (2017) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10011703068

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