//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Emerging economies"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International marketing commun...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Emerging economies
Internationales Marketing
5,820
International marketing
5,098
Multinationales Unternehmen
778
Marketingmanagement
761
Marketing management
726
Transnational corporation
714
Konsumentenverhalten
690
Consumer behaviour
687
Brand management
617
Markenführung
617
Welt
601
World
598
Globalisierung
525
Globalization
503
Deutschland
447
International market entry
444
Internationaler Markteintritt
444
Theorie
421
USA
420
Theory
416
Export
414
United States
407
Germany
395
KMU
346
Markenimage
346
SME
346
Brand image
343
Marketing
308
China
302
Kulturelle Identität
273
Cultural identity
271
Unternehmenserfolg
238
Firm performance
236
Brand
216
Markenartikel
212
Schwellenländer
208
Interkulturelles Management
195
Strategisches Management
190
Werbung
187
more ...
less ...
Online availability
All
Undetermined
74
Free
19
Type of publication
All
Article
165
Book / Working Paper
40
Type of publication (narrower categories)
All
Article in journal
140
Aufsatz in Zeitschrift
140
Aufsatz im Buch
22
Book section
22
Arbeitspapier
4
Case study
4
Fallstudie
4
Graue Literatur
4
Non-commercial literature
4
Working Paper
4
Hochschulschrift
3
Aufsatzsammlung
2
Collection of articles of several authors
2
Guidebook
2
Ratgeber
2
Sammelwerk
2
Thesis
2
Conference proceedings
1
Konferenzschrift
1
Reprint
1
more ...
less ...
Language
All
English
198
German
6
French
1
Author
All
Schaffmeister, Niklas
5
Jansson, Hans
4
Kara, Ali
4
Zahoor, Nadia
4
Boehe, Dirk Michael
3
Czinkota, Michael R.
3
Grudecka, Anna
3
Khan, Zaheer
3
Kumar, Nirmalya
3
Mohammad Falahat
3
Pennemann, Karin
3
Ronkainen, Ilkka A.
3
Steenkamp, Jan-Benedict E. M.
3
Zou, Shaoming
3
Ar, Aybeniz Akdeniz
2
Aulakh, Preet S.
2
Bortoluzzi, Guido
2
Boso, Nathaniel
2
Brouthers, Lance Eliot
2
Buerki, Thomas
2
Cavusgil, S. Tamer
2
Chattopadhyay, Amitava
2
Christofi, Michael
2
Coulter, Robin A.
2
Craig, C. S.
2
Dawar, Niraj
2
Douglas, Susan P.
2
Ghauri, Pervez N.
2
Govindarajan, Vijay
2
Grigoriou, Nicholas
2
Guo, Xiaoling
2
Haller, Florian
2
Heinberg, Martin
2
Khan, Huda
2
Lazzarini, Sérgio Giovanetti
2
Lee, Yan Yin
2
Lizardi, Stephanie
2
Mesquita, Luiz F.
2
Mohan, Ramesh
2
Nandialath, Anup
2
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
William Davidson Institute <Ann Arbor, Mich.>
1
Published in...
All
International marketing review
13
Journal of international marketing
13
International journal of emerging markets
7
Journal of global marketing
7
Journal of business research : JBR
6
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of strategic marketing
3
SpringerLink / Bücher
3
The journal of product & brand management
3
European journal of international management : EJIM
2
Harvard-Business-Manager : das Wissen der Besten
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of business and globalisation : IJBG
2
International journal of management and economics
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International marketing in the fast changing world
2
Journal of Asia Business Studies
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of international management
2
Journal of marketing
2
Journal of marketing for higher education
2
Journal of the Academy of Marketing Science
2
Management for Professionals
2
New world marketing
2
Research handbook on export marketing
2
The journal of brand management : an international journal
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Academy of Management journal : AMJ
1
Acta Universitatis Danubius / Oeconomica
1
Advances in international marketing
1
Asia Pacific business review
1
Asian journal of management cases
1
Business economics in a rapidly-changing world
1
Business horizons
1
Business practices in emerging and re-emerging markets
1
Business, society and politics : multinationals in emerging markets
1
more ...
less ...
Source
All
ECONIS (ZBW)
205
Showing
1
-
10
of
205
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entry strategies in newly industrializing countries
Weiss, Christina A.
-
1991
Persistent link: https://www.econbiz.de/10000833569
Saved in:
2
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
Saved in:
3
International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans
-
2009
-
Paperback ed.
Persistent link: https://www.econbiz.de/10003806717
Saved in:
4
Marketing to the bottom of the pyramid : opportunities in emerging markets
Omar, Maktoba
;
Williams, Robert L.
- In:
International journal of services, economics and management
1
(
2007/09
)
4
,
pp. 427-446
Persistent link: https://www.econbiz.de/10003850748
Saved in:
5
International business marketing
Jansson, Hans
- In:
Glocal marketing : think globally and act locally
,
(pp. 159-188)
.
2009
Persistent link: https://www.econbiz.de/10003884875
Saved in:
6
Export strategies and performance of firms from emerging economies: evidence from Brazil, Chile, and Mexico
Aulakh, Preet S.
;
Kotabe, Masaaki
;
Teegen, Hildy
-
2006
Persistent link: https://www.econbiz.de/10003411072
Saved in:
7
International business marketing in emerging country markets : the third wave of internationalization of firms
Jansson, Hans
-
2007
Persistent link: https://www.econbiz.de/10003456787
Saved in:
8
Japanese corporate strategies in emerging markets : from China-centered trade and investment to diversified internationalization
Gudorf, Pascal
- In:
Innovation and change in Japanese management
,
(pp. 223-238)
.
2010
Persistent link: https://www.econbiz.de/10003917361
Saved in:
9
Exploring relationship satisfaction between global professional service firms and local clients in emerging markets
Dou, Wenyu
;
Li, Hairong
;
Zhou, Nan
;
Su, Chenting
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
7
,
pp. 1198-1217
Persistent link: https://www.econbiz.de/10008669271
Saved in:
10
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying
;
Sun, Shaojing
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->