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~subject:"Emotion"
~subject:"Social web"
~subject:"Theorie"
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Emotion
Social web
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9,376
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9,114
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9,038
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8,922
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8,020
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7,257
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5,813
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5,523
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4,841
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4,489
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4,266
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3,749
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3,569
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3,511
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3,108
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Septianto, Felix
42
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39
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30
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30
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29
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29
Hruschka, Harald
27
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27
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25
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25
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25
Han, Heesup
23
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23
Peitz, Martin
23
Belk, Russell W.
22
Dwivedi, Yogesh Kumar
22
Inderst, Roman
22
Pelsmacker, Patrick de
22
Herrmann, Andreas
21
Filieri, Raffaele
20
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19
Fishman, Arthur
19
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19
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18
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18
Grewal, Dhruv
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
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Decker, Reinhold
17
Diehl, Sandra
17
Flavián Blanco, Carlos
17
Franses, Philip Hans
17
Herweg, Fabian
17
Martínez-López, Francisco J.
17
Matsushima, Noriaki
17
Thaichon, Park
17
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17
Wansink, Brian
17
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National Bureau of Economic Research
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Fördergesellschaft Marketing an der Universität Augsburg
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IGI Global
6
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Journal of business research : JBR
512
Journal of retailing and consumer services
358
International journal of advertising : the review of marketing communications
155
Journal of marketing communications
150
Psychology & marketing
139
International journal of hospitality management
123
International journal of internet marketing and advertising : IJIMA
122
Management science : journal of the Institute for Operations Research and the Management Sciences
114
NBER working paper series
112
Journal of consumer research : JCR ; an interdisciplinary bimonthly
110
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
110
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110
The journal of product & brand management
105
NBER Working Paper
101
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of advertising research
94
International journal of consumer studies
93
The journal of brand management : an international journal
92
Journal of promotion management : innovations in planning and applied research
91
Technological forecasting & social change : an international journal
90
SpringerLink / Bücher
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International journal of advertising : the quarterly review of marketing communications
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
85
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
84
Discussion paper / Centre for Economic Policy Research
81
European journal of marketing : EJM
80
Journal of marketing research : JMR
79
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
78
Journal of economic psychology : research in economic psychology and behavioral economics
73
Marketing letters : a journal of research in marketing
73
Tourism management : research, policies, practice
73
Europäische Hochschulschriften / 5
69
European journal of operational research : EJOR
68
International journal of industrial organization
68
Journal of promotion management : JPM
68
Journal of marketing
66
Journal of economic behavior & organization : JEBO
65
Economics letters
63
Journal of travel and tourism marketing
63
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ECONIS (ZBW)
19,824
EconStor
170
USB Cologne (EcoSocSci)
97
OLC EcoSci
1
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1
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
2
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
4
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
5
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
6
Social comparison of luxury
fashion
brands : impact of ostentation and media habits
Tak, Preeti
;
Pareek, Ashish
;
Rishi, Bikramjit
- In:
The IUP journal of marketing management : IJMM
16
(
2017
)
1
,
pp. 29-46
Persistent link: https://www.econbiz.de/10011751004
Saved in:
7
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
8
Corporate branding, emotional attachment and
brand
loyalty : the case of luxury
fashion
branding
So, Jing Theng
;
Parsons, Andrew Grant
;
Yap, Sheau-fen
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
Saved in:
9
Temporary love : a love-hate transition among luxury
fashion
consumers in a mediation of
brand
jealousy and moderation of value-expressiveness
Saini, Aarti
;
Kashif, Muhammad
;
Platania, Silvia Maria
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 513-535
Persistent link: https://www.econbiz.de/10014369365
Saved in:
10
An integrative model for online community citizenship behavior of luxury
fashion
brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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