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The influence of brand romance on Iranian youths' loyalty towards fast-moving consumer goods
Khazaei, Amir; Hanifi, Farhad; Taghipourian, Mohammad Javad - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 247-263
Persistent link: https://www.econbiz.de/10012257955
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Erfolgsfaktoren der Mitarbeiterführung : interdisziplinäres Metamodell zur strukturierten Anwendung einsatzfähiger Führungsinstrumente
Wiedmann, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003301703
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An integration and extension of intrinsic motivation theories : the role of core affect
Bloom, Matt; Colbert, Amy E. - In: Research in personnel and human resources management : … 30 (2011), pp. 73-114
Persistent link: https://www.econbiz.de/10009242944
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Die Emotionalisierung von F&E-Mitarbeitern in der Innovationsfrühphase
Meister, Christoph - 2012
Persistent link: https://www.econbiz.de/10009540994
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Give me a goal to be creative : investigating goal setting and creative performance
Ringelhan, Stefanie; Stumpf-Wollersheim, Jutta; … - In: Schmalenbach business review : sbr 17 (2016) 3/4, pp. 337-359
Persistent link: https://www.econbiz.de/10011634234
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Erfolgsfaktoren der Mitarbeiterführung : Interdisziplinäres Metamodell zur strukturierten Anwendung einsatzfähiger Führungsinstrumente
Wiedmann, Stefan - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515295
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Giving the expectancy-value model a heart
Henning, Victor; Hennig-Thurau, Thorsten; Feiereisen, … - In: Psychology & marketing 29 (2012) 10, pp. 765-781
Persistent link: https://www.econbiz.de/10009626424
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When wanting is better than having : materalism, transformation expectations, and product-evoked emotions in the purchase process
Richins, Marsha L. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10009777350
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Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
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The research of cognitive and affective behaviour during shopping
Trandafilović, Igor; Pašić, Vesna; Perunović, Snežana - In: Facta Universitatis / Series economics and organization … 10 (2013) 2, pp. 147-164
Persistent link: https://www.econbiz.de/10010458732