Similar Search Results

Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda

Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299

Persistent link: https://www.econbiz.de/10015060708

What holds ethical consumers to a cosmetics brand : the body shop case

Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549

Persistent link: https://www.econbiz.de/10011458653

Consumer brand relationships : a research landscape

Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371

Persistent link: https://www.econbiz.de/10010410678

Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement

Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …

Persistent link: https://www.econbiz.de/10012126995

Consumer engagement with self-expressive brands: brand love and WOM outcomes

Wallace, Elaine; Buil, Isabel; De Chernatony, Leslie - In: The journal of product & brand management 23 (2014) 1, pp. 33-42

Persistent link: https://www.econbiz.de/10010358994

Eliciting emotional attachment : Jordan brand and college fan purchasers

Harrison, C. Keith; Babiak, Katherine; Tingle, Jacob K.; … - In: International journal of sport management and marketing … 23 (2023) 6, pp. 465-492

Persistent link: https://www.econbiz.de/10014428327

Emotional branding : the new paradigm for connecting brands to people

Gobé, Marc - 2009 - Updated and rev. ed.

Persistent link: https://www.econbiz.de/10003879207

Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand

Kim, Jooyoung; Sung, Yongjun - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 504-519

Persistent link: https://www.econbiz.de/10003881148

Die Bedeutung emotionaler Markenverbundenheit im Falle unmoralischen Unternehmensverhaltens

Schmalz, Sebastian - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003907890

Love, desire, and identity : a conditional integration theory of the love of things

Ahuvia, Aaron C.; Batra, Rajeev; Bagozzi, Richard P. - In: Handbook of brand relationships, (pp. 342-357). 2009

Persistent link: https://www.econbiz.de/10003915638

1
2
3
4
5
6
7
8
9
10
Next
Last