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Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior
Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379
Persistent link: https://www.econbiz.de/10012671695
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Price promotion for emotional impact
Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96
Persistent link: https://www.econbiz.de/10010381386
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The effect of post-purchase discount format on consumers' perception of loss and willingness to return
Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105
Persistent link: https://www.econbiz.de/10011963928
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Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
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Influence of sales promotion on impulse buying : a dual process approach
Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234
Persistent link: https://www.econbiz.de/10013417003
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Understanding purchasing behavior within virtual worlds : planned purchases and impulse buying
Kaplan, Andreas M.; Haenlein, Michael - In: Organizations and social networking : utilizing social …, (pp. 79-101). 2013
Persistent link: https://www.econbiz.de/10009768700
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Store format choice in an evolving market : role of affect, cognition and involvement
Anand, Kamaljit Singh; Sinha, Piyush Kumar - In: The international review of retail, distribution and … 19 (2009) 5, pp. 505-534
Persistent link: https://www.econbiz.de/10003928162
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Emotional connections to books and technological innovations : an e-book perspective
Ratten, Vanessa - In: International journal of technology marketing : IJTMkt 6 (2011) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10009412238
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Impact of internal cognitive factors on social entrepreneurial intention
kazmi, Syed Mazahir; Hammad, Ali; Ahmed, Arslan; … - In: Business and Economic Research : BER 9 (2019) 1, pp. 106-122
Persistent link: https://www.econbiz.de/10012030324
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When atmospherics lead to inferences of manipulative intent : its effects on trust and attitude
Lunardo, Renaud; Mbengue, Ababacar - In: Journal of business research : JBR 66 (2013) 7, pp. 823-830
Persistent link: https://www.econbiz.de/10009756905