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~subject:"Emotion"
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Marketing the $35 Akash tablet
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Emotion
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ECONIS (ZBW)
9
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1
Customers' emotion regulation strategies in service failure encounters
Balaji, M. S.
;
Roy, Sanjit
;
Quazi, Ali
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 960-982
Persistent link: https://www.econbiz.de/10011708773
Saved in:
2
Relating brand anxiety, brand hatred and obsess : moderating role of age and brand affection
Japutra, Arnold
;
Roy, Sanjit
;
Pham, Tram-Anh N.
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502671
Saved in:
3
Fostering engagement among emotionally exhausted frontline employees in financial services sector
Sahi, Gurjeet Kaur
;
Roy, Sanjit
;
Singh, Tisha
- In:
Journal of service theory and practice
32
(
2022
)
3
,
pp. 400-431
Persistent link: https://www.econbiz.de/10013273029
Saved in:
4
Enhancing nostalgia advertising through spirituality dimension in context of Indian consumers
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
-
2019
Persistent link: https://www.econbiz.de/10012105359
Saved in:
5
Emotions and consumer behaviour : a review and research agenda
Sharma, Kirti
;
Trott, Sangeeta
;
Sahadev, Sunil
;
Singh, …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2396-2416
Persistent link: https://www.econbiz.de/10014427314
Saved in:
6
A road less traveled in nostalgia marketing : impact of spiritual well-being on effects of nostalgic advertisements
Singh, Ramendra
;
Sharma, Yukti
;
Kumar, Jitender
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
3
,
pp. 289-307
Persistent link: https://www.econbiz.de/10012607655
Saved in:
7
Salesperson's spiritual response to job burnout : the role of karma and the moderating impact of thought self-leadership
Singh, Ramendra
;
Singhal, Rakesh Kumar
;
Shukla, Keerti
- In:
The journal of business & industrial marketing
37
(
2022
)
12
,
pp. 2442-2452
Persistent link: https://www.econbiz.de/10013455419
Saved in:
8
Antecedents and consequences of brand love
Roy, Sanjit Kumar
;
Eshghi, Abdolreza
;
Sarkar, Abhigyan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009729354
Saved in:
9
Impact of consumption emotions on WOM in movie consumption : empirical evidence from emerging markets
Mishra, Prashant
;
Bakshi, Madhupa
;
Singh, Ramendra
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10011484655
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