Similar Search Results

Linking emotional brand attachment and sales promotion to post-purchase cognitive dissonance : the mediating role of impulse buying behavior

Akbar, Muhammad Imad Ud Din; Ahmad, Bilal; Asif, Mirza … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 11, pp. 367-379

Persistent link: https://www.econbiz.de/10012671695

Influence of sales promotion on impulse buying : a dual process approach

Mandolfo, Marco; Bettiga, Debora; Lamberti, Lucio; … - In: Journal of promotion management : innovations in … 28 (2022) 8, pp. 1212-1234

Persistent link: https://www.econbiz.de/10013417003

Effects of conditional sales promotion tactics on consumers' feelings of unfairness

Lee, Wen-Hsuan - In: Journal of promotion management : JPM 22 (2016) 3, pp. 301-320

Persistent link: https://www.econbiz.de/10011532961

Double mental discounting : when a single price promotion feels twice as nice

Cheng, Andong; Cryder, Cynthia - In: Journal of marketing research : JMR 55 (2018) 2, pp. 226-238

Persistent link: https://www.econbiz.de/10011845001

The mediating effect of mood on in-store behaviour among Muslim shoppers

Syuhaily Osman; Fon Sim Ong; Md. Nor Othman; Kok Wei Khong - In: Journal of Islamic marketing : JIMA 5 (2014) 2, pp. 178-197

Persistent link: https://www.econbiz.de/10010389521

The effect of post-purchase discount format on consumers' perception of loss and willingness to return

Luo, Xueqing; Lee, Jennifer J. - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 101-105

Persistent link: https://www.econbiz.de/10011963928

Factors influencing impulse buying of sports team merchandise in developing country : an empirical investigation

Salman, Mehrukh; Khan, Shamila; Gul, Mohammad Saif Aly - In: Pakistan journal of commerce and social sciences 8 (2014) 1, pp. 185-200

Impulse buying is an immediate urge to make a purchase. Sports enthusiast tends to engage in impulse buying when it comes to sports team merchandise. The paper attempts to investigate what factors lead to impulse buying of sports team merchandise. AMOS was used to compute the variables for...

Persistent link: https://www.econbiz.de/10011926255

Effectiveness of promotional premiums : the moderating role of affective state in different contexts

Chang, Chingching - In: Psychology & marketing 26 (2009) 2, pp. 175-194

Persistent link: https://www.econbiz.de/10003812268

Research on smart shopper feelings : an extension

Bicen, Pelin; Madhavaram, Sreedhar - In: Journal of marketing theory and practice 21 (2013) 2, pp. 221-234

Persistent link: https://www.econbiz.de/10009777313

Price promotion for emotional impact

Aydinli, Aylin; Bertini, Marco; Lambrecht, Anja - In: Journal of marketing 78 (2014) 4, pp. 80-96

Persistent link: https://www.econbiz.de/10010381386

1
2
3
4
5
6
7
8
9
10
Next
Last