The remarkable growth of the Indian retail landscape over the last decade is reflected in the proliferation of supermarkets, departmental stores and hypermarkets in India. Evolving consumption patterns, raising living standards has sparked a huge demand in the food and grocery retailing. Impulse...

The waiting line is an essential element in the consumer's assessment of the overall shopping experience. Perceived idle time while waiting in the queue exaggerates the negative response to wait duration and affects the overall customer satisfaction. The store employees find it hard to muddle...

Retail customers often wait to complete their purchases during the checkout process. Prior research suggests that long checkout lines and service delays negatively affect customers’ evaluation of store services. The present study investigates the potential customer and in-store distractions...