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Der Einfluss von Emotionen auf Markenproduktentscheidungen : Theoretische Fundierung und empirische Analyse mit Hilfe der funktionellen Magnetresonanztomographie
Plassmann, Hilke (contributor) - 2006
Der Einfluss von Emotionen auf die Markenproduktentscheidung als Herausforderung an die Kaufverhaltenstheorie -- Markenproduktentscheidungen und Emotionen als Analyseobjekte -- Theoretische und konzeptionelle Grundlagen zum Einfluss von Emotionen auf Markenproduktentscheidungen -- Methodische...
Persistent link: https://www.econbiz.de/10013516491
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Warmth or competence : understanding the effect of brand perception on purchase intention via online reviews
Baoku, Li; Nan, Yafeng - In: Journal of contemporary marketing science 6 (2023) 3, pp. 210-227
Persistent link: https://www.econbiz.de/10014422222
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Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan; Li, Yong-Quan; Ruan, Wen-Qi; Zhang, Shu-Ning - In: International journal of hospitality management 111 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
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Neurofeedbacks on brands in the context of neuroscience applied to consumption : mapping the state-of-the-art and research agenda
Pagan, Natália Munari; Pagan, Karina Munari; Giraldi, … - In: International journal of business forecasting and … 9 (2024) 3, pp. 271-299
Persistent link: https://www.econbiz.de/10015060708
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What holds ethical consumers to a cosmetics brand : the body shop case
Chun, Rosa - In: Business & society 55 (2016) 4, pp. 528-549
Persistent link: https://www.econbiz.de/10011458653
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Consumer brand relationships : a research landscape
Fetscherin, Marc; Heinrich, Daniel - In: The journal of brand management : an international journal 21 (2014) 5, pp. 366-371
Persistent link: https://www.econbiz.de/10010410678
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Examining customer-brand relationships : a critical approach to empirical models on brand attachment, love, and engagement
Gómez-Suárez, Mónica - In: Administrative Sciences : open access journal 9 (2019) 1/10, pp. 1-16
interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …
Persistent link: https://www.econbiz.de/10012126995
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What is true (brand) love? : the love concept in branding theory and research
Merdin, Ezgi - In: Journal of euromarketing 22 (2013) 3, pp. 51-63
Persistent link: https://www.econbiz.de/10010248353