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I am in a good mood, but does that affect my self-efficacy? : an experimental study to test the moderation of hedonic and utilitarian motivation
Totawar, Abhishek; Nambudiri, Ranjeet; Nath, Papri - In: International journal of applied business and economic … 14 (2016) 1, pp. 115-140
Persistent link: https://www.econbiz.de/10011547349
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781
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Utilitarian characteristics reducing guilt : perceived values in the justification of choice
Arruda Filho, Emílio José Montero; Biffignandi, Silvia - In: International journal of information technology and … 15 (2016) 2, pp. 168-194
Persistent link: https://www.econbiz.de/10011719668
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Advanced modeling of online consumer behavior : the moderating roles of hedonism and culture
Richard, Marie-Odile; Habibi, Mohammad Reza - In: Journal of business research : JBR 69 (2016) 3, pp. 1103-1119
Persistent link: https://www.econbiz.de/10011440229
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Poker-faced morality : concealing emotions leads to utilitarian decision making
Lee, Jooa Julia; Gino, Francesca - In: Organizational behavior and human decision processes : … 126 (2015), pp. 49-64
Persistent link: https://www.econbiz.de/10011299089
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The effect of hedonic and utilitarian verbal descriptions and pictures on willingness to try an innovation : do emotions matter?
Chaudhuri, Arjun; Micu, Camelia Codruta - In: Journal of marketing communications 20 (2014) 5, pp. 307-324
Persistent link: https://www.econbiz.de/10010423026
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The effects of affective and utilitarian brand relationships on brand consideration
Leung, Lai Cheung; Bougoure, Ursula S.; Miller, Karen W. - In: The journal of brand management : an international journal 21 (2014) 6, pp. 469-484
Persistent link: https://www.econbiz.de/10010423875
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Effects of utilitarian and hedonic emotion on the use of online banking services
Hung, Wei-Hsi; Tseng, Chih-Lang; Chang, Fang-Kai; Ho, … - In: Journal of global information management 29 (2021) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10012614488
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Hedonism, Utilitarianism, and Consumer Behavior : Exploring the Consequences of Customer Orientation
Scarpi, Daniele - 2020 - 1st ed. 2020.
1. Introduction -- 2. Hedonism and utilitarianism in consumer behavior -- 3. Hypotheses and conceptual model … development for hedonism, utilitarianism and consumer behavior -- 4. Methodology and tools for exploring the consequences of … shopper orientation -- 5. Hedonism and utilitarianism in the intensive distribution -- 6. Hedonism and utilitarianism in the …
Persistent link: https://www.econbiz.de/10012399409